3 Reasons to Break Up With Salesforce Marketing Cloud

  • Creating personalization is a struggle
  • You’re fatigued from platform overload
  • You’re still hurting from slow implementation

Scroll down to find out more reasons to switch and what life is like with Emarsys.

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3 Reasons to Make the Switch

Creating cross-channel personalization is a struggle
  • Your current marketing cloud makes connecting your data difficult and overly complex

  • You can’t integrate your data without a tremendous amount of IT support

  • Your marketing cloud makes true personalization near impossible for non-technical marketers

  • You can only accelerate an omnichannel marketing approach by spending tons of extra money and resources
You’re fatigued from platform overload
  • Your marketing cloud makes you purchase multiple SKUs and/or work in multiple systems to achieve your customer engagement goals

  • Your team is wasting time and energy moving between platforms

  • Your marketing cloud doesn’t allow you to unify all your data into a single platform and/or lacks a marketer-friendly UI

  • Your team can’t be fast and agile because they’re overwhelmed with excessive features, functionality, and platforms

You’re still hurting from a slow implementation
  • Your marketing cloud is struggling to ingest all your data sets

  • Because you have lots of sophisticated, siloed data, your marketing cloud anticipates it could take up to a year to complete implementation

  • You’re having trouble integrating your historical data, so you can’t get accurate insights from your new platform

  • Adoption is slow because your team doesn’t understand the user interface of your new platform

What life is like with Emarsys

01 Personalization See The Beauty Of First Party Data Converted

Easily connect your data and channels

  • Omnichannel personalization is made easy with AI, powered by known subscriber information, product catalog, and real-time site behavior.
  • With its channel-agnostic service, omnichannel personalization makes the same personalization capabilities available across all channels for a unified user experience. 
  • Content-based reporting lets users measure and act upon content performance.
  • Content blocks are dynamic for segments like product or category affinities, all without the need to bring in technical IT support.
02 Email Build Emails That Will Inspire And Engage Customers

Single, unified platform

  • We build our intelligence and analytics natively in a single platform, making it easier for you to make data driven decisions.
  • Customer engagement is measured through revenue, store visits, online/offline data, loyalty status and messages that influence conversions. 
  • You can define campaign success through revenue conversion as well as triggered events.
02 Intelligence Identify Opportunities In Your Customer Lifecycle

Agility & flexibility

  • Marketers see quicker time to value with Emarsys because we are a native ESP & control the entire process.
  • Create emails from 60+ pre-built templates, A/B testing, HTML or drag and drop content blocks.
  • When there’s a need for a content update (we get it, it happens), these changes are automatically applied to content from the master template with our Visual Content Editor. 
  • Multi-language support creates localized content fast with tokens from product catalogs that ensure the correct language is automatically selected.

Emarsys vs. Salesforce Marketing Cloud

Emarsys Vs Sfmc G2 Comparison Table

Industry Experts Agree

SAP Emarsys is a Leader in the 2023 Gartner® Magic Quadrant™ for Personalization Engines

For a fifth consecutive year, we’re recognized in the leaders quadrant.

Gartner Magic Quadrant Personalisation Engines 2023

Emarsys Recognized in The Forrester Wave™: Email Marketing Service Providers, Q1 2022

Emarsys is named a Strong Performer in its debut in this report, whilst other marketing clouds dropped to Contenders. Discover what we’re doing to give more power to the marketer and drive business outcomes.

Forrester Email Wave 2022 02

See Emarsys in Action

Discover why thousands of marketers trust the Emarsys personalization engine to drive customer
engagement across multiple channels.

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See the Emarsys Email Marketing platform in action

  • Hands on view of the platform
  • Deep-dive into ready-made tactics
  • Custom setup and integration options
  • Pricing and onboarding unique to your business

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Learn more about the capabilities of our wider customer engagement platform


Customer Lifecycle Exported

Customer Lifecycle Management

Segment contacts by lifecycle, deploy specific tactics to accelerate customers from first purchase to loyalty, and view lifecycle reporting — all from within a single platform.

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Intelligence Analytics Exported

Intelligence & Analytics

Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels — without the need for a dedicated data team.

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Strategies Tactics Exported

Strategies & Tactics

Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy.

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