Smarter Retail Starts Here
Meet Us at NRF Asia Pacific 2026
June 2–4, 2026
Discover how SAP Engagement Cloud helps retailers deliver personalised, omnichannel customer experiences at scale.
Three Ways SAP Engagement Cloud Helps You Win in Retail
See how SAP Engagement Cloud helps retail brands like yours increase revenue, reduce churn, and deliver personalised experiences across every channel.
Accelerate Revenue with Real-time customer journey personalization
120% uplift in email revenue since adopting SAP Engagement Cloud personalization.
Turn wasted data into intelligent, connected experiences
27% of marketers blame their personalization challenges on their inability to act on existing data.
AI-Powered Omnichannel Marketing for Lower CAC & Higher LTV
Customers enjoy 5.5X customer lifetime value over the customer acquisition cost.
What Is SAP Engagement Cloud?
SAP Engagement Cloud, the leading AI-driven omnichannel customer engagement solution, empowers marketers to launch personalized campaigns for reliable and profitable outcomes. It facilitates quick data onboarding, real-time personalization, and scalable AI, enhancing ROI and fostering customer loyalty while anticipating market demands.
SAP Engagement Cloud Can Help Brands
Engage across the entire Experience
Integrate operational and customer data to personalize content and deliver contextual engagements on any channel
Make insightful, data-driven decisions
Understand your customers and drive profitable growth with AI-powered insights and analytics
Adapt to market needs with speed and agility
Scale your business with a composable platform that makes it easy to automate omnichannel campaigns
Engage with SAP
Engage with SAP Online was a global event for marketing, CX, and customer engagement professionals. Featuring industry heavyweights like Mark Ritson, the sessions dive into the trends, technologies, and strategies reshaping how brands build loyalty and connect with customers in 2026 and beyond. From AI-driven insights to real-world case studies, you’ll walk away with practical, actionable takeaways you can bring straight back to your team.
Global Engagement Index 2026
The 2026 Global Engagement Index draws on insights from 10,000 consumers to reveal a growing gap between what customers expect and what brands are actually delivering. With 75% of consumers put off by disorganized experiences, the stakes have never been higher. The report unpacks the Engagement Divide, benchmarks enterprise engagement maturity, and lays out five principles to help organizations build connected, AI-powered experiences that scale.