In the news
Connected Commerce: How Real-Time Orchestration Makes Omnichannel Shopping Feel Effortless
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Why brands are losing customers they thought they owned
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Disconnected systems holding back brands from achieving greater customer loyalty
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NRF Big Show: Customer Loyalty Is Largely Apathy According to SAP Emarsys Insights
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Values over value: Gen Z to prioritise ethical shopping this Black Friday, SAP Emarsys’ Customer Loyalty Index shows
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SAP Emarsys research: values driven Generation Z to prioritise ethical shopping this Black Friday
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How Home Depot Builds Customer Loyalty and Gets More Done During Peak Seasons
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Black Friday Cyber Monday Countdown Calendar: Your Play-by-Play Guide to Crushing the Holiday Season
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The B2B Loyalty Illusion: Why 71% of "Loyal" Buyers Are One Better Offer Away
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AI, omnichannel strategies boost U.S. customer loyalty
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The death of brand loyalty? Gen Z drives a loyalty ‘recession’
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SAP Emarsys research flags death of brand loyalty as Gen Z customers obsess over viral products
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SAP’s role-aware Joule Assistants will partner with workers
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As Britpop legends Oasis return, Gibson doubles engagement and grows revenue through personalised CX
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Third of UK marketers have ‘dramatically’ changed AI approach since AI Act
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Marketing AI boom faces crisis of consumer trust
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The Data Integration Challenge: Why Customer Engagement Needs Enterprise Architecture
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Over half of UK consumers put off by impersonal brand experiences
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How Krispy Kreme Used Omnichannel Strategies to Sweeten the Customer Experience
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The Future of CPG Marketing: How to Navigate Engagement, Data and Disruption
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