More than a quarter of US consumers (26%) are more loyal to brands that market to them in a personalized way
Indianapolis, USA, Feb. 12, 2025 – SAP (NYSE: SAP), today announced it has been named a Leader in the 2025 Gartner Magic Quadrant™ for Personalization Engines* for its SAP Emarsys platform, purpose-built for marketers to deliver personalized omnichannel engagements to drive business outcomes. The Gartner recognition places SAP in the Leader quadrant for the sixth consecutive time.
Enterprises and leading brands including Ferrara, John Frieda, PUMA, and Gibson use SAP Emarsys’ Customer Engagement Platform to tailor and deliver personalized content via digital channels to build engagement, foster loyalty and increase revenue.
“In our opinion, our recognition in the Gartner report reaffirms our strength as an omnichannel customer engagement platform delivering AI-driven personalized experiences across every channel,” said Sara Richter, CMO of SAP Emarsys.
“SAP Emarsys empowers businesses to create timely, relevant, and meaningful digital experiences that resonate deeply with customers to drive growth and revenue. Our continued innovation reflects our commitment to help marketers build loyalty, achieve tangible results, and drive long-term success.”
The report says, “leaders demonstrate a solid understanding of the market and offer product capabilities demanded in the current market. They are typically committed to customer success. Leaders offer sophisticated personalization engines at enterprise scale — covering multiple industries and an expansive geographic footprint. They deliver clear business value and are continually exploring emerging technology — taking personalization to the next level and thus protecting the investment of today’s buyers.”
To learn more about SAP’s Leader position, download the 2025 Gartner® Magic Quadrant™ for Personalization Engines.
*Emarsys was acquired by SAP on 5th November 2020.
Gartner, Magic Quadrant for Personalization Engines, 4 February 2025, By Penny Gillespie, Alex De Fursac Gash, Mike Froggatt, Jessica Dervyn, Jason Daigler, Julia Lintern. GARTNER is a registered trademark and service mark and MAGIC QUADRANT is a trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
