Most marketers will tell you: customer loyalty is critical. Not only does it lead to increased brand growth, but when it comes to enabling 1:1 personalization, it’s a marketing game-changer.

What’s more, loyalty programs allow marketers to use loyalty-specific marketing tactics that can increase customer engagement and extend customer lifecycle. That’s why loyalty tech solutions were a top investment for marketers in 2019, according to data from eMarketer.


However, in spite of the proven benefits of loyalty programs, many brands are still hesitant to launch one of their own. Why?

They fear a loyalty “program” will be too challenging to create, and they don’t know how to get started.

All marketers want loyal customers, but most hesitate when it comes to starting their own customer loyalty program.

Move Past the Fear: Customer Loyalty in 5 Key Steps

Many of the assumed challenges related to customer loyalty programs are either misconceptions, or they are challenges that can be quite easily solved with the right approach and strategy. As with any new endeavor, perhaps the biggest challenge marketers face when it comes to customer loyalty is simply getting started.

If you’re in need of guidance as you consider ways to drive customer loyalty for your brand, it may help to think in terms of steps. To begin, use the following infographic as a roadmap:


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Start Building Trusted, Loyal and Lasting Customer Relationships

Customer loyalty is a high priority for all marketers. Again, we all want loyal customers. But many marketers are worried about the difficulty in implementing a loyalty program that will help build that base of loyal customers (and keep them coming back).

The good news is, a loyalty program doesn’t have to be complex or cumbersome. It doesn’t require a huge IT investment. And it doesn’t even require a large team of people to manage.

For example, with the Emarsys Loyalty solution, your customer behavior data and offline and online purchase histories are automatically integrated into the customer engagement platform (which also accelerates your time to value). The exclusive ready-made portal, Loyalty Wallet, can be switched on with minimal IT involvement, allowing you to integrate a loyalty program into your website within a day. And there’s no need to totally overhaul your current marketing — this works with the marketing efforts you already have in play.

If you’re interested in building loyal and lasting customer relationships but aren’t sure where to begin — or if you feel inundated with all the assumed complexities involved — save yourself the stress and keep it simple. Use these 5 steps to creating brand-boosting customer loyalty as a guide to help you get started.

How can a customer loyalty program help you attract and retain true brand advocates?

Find Out Here

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