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Online marketplaces, where price is a big factor in purchasing decisions, can be a challenging space for premium brands.
How did Sony defend its position as a premium brand – without sacrificing sales or fighting on price and how is this strategy their foundation for going Direct To Customer?
With a revolutionary virtual stock platform and a dedicated retailer marketing suite, Sony is undergoing a dramatic pivot to an automated marketing solution that will allow them to accelerate their Direct To Consumer strategy.
Watch Yaroslav Andreev, Sony’s Head of Online Sales & Marketing and Payal Hindocha, Emarsys’ Director Customer Engagement Solutions GTM as they unveil: