Sony’s Marketing Story and its Ever-Evolving Online Strategy
Online marketplaces, where price is a big factor in purchasing decisions, can be a challenging space for premium brands.
How did Sony defend its position as a premium brand – without sacrificing sales or fighting on price and how is this strategy their foundation for going Direct To Customer?
With a revolutionary virtual stock platform and a dedicated retailer marketing suite, Sony is undergoing a dramatic pivot to an automated solution that will allow them to accelerate their Direct To Consumer strategy.
Watch Yaroslav Andreev, Sony’s Head of Online Sales & Marketing and Payal Hindocha, Emarsys’ Director Customer Engagement Solutions GTM as they unveil:
- Sony’s story and its ever-evolving online strategy to support their Direct To Consumer marketing efforts
- Removing retailer risk with a virtual stock solution
- Sony’s plans to build customer profiles from a number of online sources
- Quality over quantity – why email nurture isn’t part of their e-Commerce plans