Scaling Engagement
AI grounded in real business context
September 23–24, 2026 | Cologne Exhibition Center | Hall 6
Scaling Intelligence Meets Real Engagement.
Under the theme 'Scaling Intelligence', DMEXCO 2026 asks how we scale AI without losing sight of the human at the center. At SAP Engagement Cloud, we have the answer.
Visit us at Hall 6, D-39 to see how unified operational data, AI agents, and human-led orchestration turn every customer signal into genuine engagement and measurable business outcomes.
Turn every signal into profitable customer engagement.
See how SAP Engagement Cloud creates omnichannel experiences with full business context that drive revenue from the first click to long-term customer loyalty.
Autonomous Marketing & Engagement
SAP Autonomous Marketing and Engagement activates customer data and operational signals, enabling teams and AI agents to orchestrate every channel. Take personalization further with SAP and Google.
Your Challenge. Our Expertise.
Fragmented data. AI that needs trusted context. Customers who expect seamless experiences: In 30 minutes, our experts will map your specific challenges to SAP Engagement Cloud solutions — across AI-driven personalization, omnichannel orchestration, and autonomous engagement.
Our Masterclasses at #DMEXCO26
Winning the Loyalty Game: Adler Mannheim’s Power-Plays for Fan Engagement with AI and Unified Data
September 23 | 1:45pm | Hall 6B
The Conversational Symphony: How Brands unite the modern Omnichannel Journey
September 23 | 4:45pm | Hall 6B
Power Unique Engagement
Hall 6 | Booth D-39
Discover how SAP Engagement Cloud connects real-time customer data with operational signals – enabling teams and AI agents to deliver personalized experiences at every touchpoint. The result: greater relevance, stronger customer relationships, and measurable growth.
About SAP Engagement Cloud
SAP Engagement Cloud helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of SAP’s Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel – turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.
SAP Engagement Cloud can help brands
Connect across the entire experience
Integrate operational and customer data to personalize content and deliver contextual engagements on any channel
Acquire new consumers and grow first-party data
Build and grow a database of engaged, high-value consumers to reduce reliance on Retail Media spend
Scale your business with a composable platform
Deliver omnichannel campaigns with ease and build meaningful relationships at scale with AI-driven 1:1 personalization
The customer engagement solution trusted by leading brands and innovative marketers across the globe
