Mobile Customer Engagement
Drive mobile revenue with 1:1 personalized engagements
Deliver mobile customer engagement in real time based on customer, product, and sales data across multiple channels.
Grow the lifetime value of mobile-first customers using data-enriched personalization
Despite investing significant time and resources into development, marketing, and adoption, many brands still struggle to generate meaningful returns from mobile app engagement. Our mobile customer engagement solution integrates with your marketing and commerce channels and, by enriching mobile engagements with 1:1 personalization, SAP Emarsys helps you increase mobile revenue and realize true return on app investment.
Mobile wallet
Engage mobile customers and connect online-to-offline experiences without needing an app.
Push
Get the right messages in front of customers with highly targeted push notifications.
In-app
Capitalize on cross-channel touchpoints and user shopping behavior to deliver unique in-app offers.
Inbox
Keep long-term offers at the front of your customers’ minds with a simple-to-set-up in-app inbox message.
Drive mobile revenue with higher app engagement
When mobile app users stay engaged, you get bigger shopping carts, more first-party data, and more lifelong customers. Encourage first purchases or bring back loyal buyers by using a host of complex data points including purchase history, product affinity, and browsing behavior to power revenue-driving mobile app messages.
Send automated messages based on real-time triggers
Remove the friction from your user journey with automated push, in-app, and inbox messages. Drive account creation, recover abandoned carts, win back inactive users, and provide order updates with notifications automated to send in real time when triggered by key user behaviors.
Promote your brand in the moment
Easily import store, arena, or any other physical property location data to deliver geo-targeted push messages. Automatically send alerts, updates, or promotions to your customers when they enter or exit a targeted area.
Explore SAP Emarsys features, use cases + more
Connect customer, product and app purchase data
As a fully integrated customer engagement platform, SAP Emarsys brings together your key marketing channels to break down data silos. A connected view of the customer allows you to engage users with highly relevant, real-time communications while they are active in your mobile app.
Grow your strategy with partner integrations
Adapt your mobile app marketing to the growing needs of your business. From creating mobile apps to crafting personalized experiences, our library of world-class partner integrations will help you deliver next-level engagement to your mobile customers.
Orchestrating omnichannel customer journeys
In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty
Enhance your cross-channel user journey
Integrate mobile into your cross-channel mix to ensure your customers get a consistent brand experience — no matter where they choose to interact. SAP Emarsys uses AI-driven customer insights to help you create personalized mobile engagements that complement your cross-channel strategies.
Gain a true view of mobile campaign performance
Track how mobile impacts your business’ bottom line with insightful, integrated analytics that you can trust. With pre-built performance reporting and attribution, SAP Emarsys lets you track revenue impact down to each mobile campaign, identifying key growth opportunities and areas for improvement.
Hear it from our customers
Customer stories
Using mobile app progressive profiling to deliver personalized, relevant customer experiences.
Hear their story
Learn more about how mobile marketing fits into our wider customer engagement platform
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AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
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Frequently Asked Questions
Mobile customer engagement refers to personalized, real-time interactions with users on mobile apps. SAP Emarsys enables brands to use data like purchase history, browsing behavior, and location to deliver relevant messages through push, in-app, inbox, and Mobile Wallet features, driving higher app customer engagement and revenue.
An Omnichannel Marketing Platform like SAP Emarsys helps increase revenue by automating personalized messaging based on real-time triggers. With mobile app marketing, you can recover abandoned carts, send transactional updates, and win back inactive users, creating seamless user journeys that convert more app users into loyal customers.
SAP Emarsys offers push notifications, in-app messages, inbox messaging, mobile wallet integration, geofencing, and silent push. These features enable marketers to target users at optimal moments, improving customer engagement, driving conversions, and enhancing the customer experience.
Personalization uses data such as product affinity, past purchases, and browsing history. SAP Emarsys integrates this data across channels, allowing businesses to send highly targeted push notifications, in-app offers, and inbox messages that resonate with each user's preferences and behaviors.
Use cases include account creation, onboarding journeys, multi-step in-app onboarding, birthday offers,order confirmations, abandoned cart recovery, app browse abandonment and re-permission campaigns. These scenarios help brands maximize the impact of mobile app interactions.
SAP Emarsys integrates mobile engagement into a broader cross-channel strategy, ensuring consistent brand experiences across email, web, and app. AI-driven insights enable synchronized campaigns, delivering personalized content wherever the customer interacts.
Yes, SAP Emarsys provides integrated analytics that track mobile campaign performance, revenue impact, and user behavior. Brands can identify growth opportunities and optimize strategies using trustworthy, pre-built performance reports.