Website Personalization
Enhance your website with AI to drive purchases and loyalty
Combine real-time session data with historical sales data to personalize web content for individual customers.
Use customer data and personalization to turn web content into a revenue-driving machine
Every interaction a customer has with your brand is a tiny window into that person’s affinities, desires, and behavior. SAP Emarsys gathers those insights from multiple touchpoints and uses them to personalize your website. Our platform surfaces content and intelligent recommendations based on customer lifecycle stages and delivers consistent, personalized engagements that help customers find what they need, faster.
Turn anonymous online visitors into loyal customers
Segment visitors & serve up AI-powered offers
Use transactional messaging to increase conversion
Monitor and optimize web campaign performance
Personalize web content with behavioral data
SAP Emarsys allows marketers to personalize web content based purely on web behavior. Increase acquisition and first purchase by building automations that display recommended products or offers based on clicks and browsing behavior.
Turn unknown visitors into known customers
Use customer data to create personalized web push notifications, ribbons and overlays that capture first-party data, grow your email lists and drive conversions.
Explore SAP Emarsys features, use cases + more
Build web personalization into cross-channel campaigns
Use web behavior to create personalized, connected cross-channel experiences, from email to mobile and digital ads to SMS. Target customers with product recommendations, special offers, and personalized content on the channel they are most likely to engage.
Win back inactive users across channels
Increase web engagement, win back inactive users, and drive repeat traffic & purchases with personalized web push messaging. Send web push messages in real-time to your customers’ browsers, triggered as users perform specific actions across any channel.
Orchestrating omnichannel customer journeys
In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty
Create AI-powered web experiences
Engage your web visitors and accelerate time to value with 1:1 personalized web content. Use AI segments to intelligently target customers with personalized recommendations that match them with new products and help them find what they’re looking for faster.
Measure the performance of web channel campaigns
Grow your customer base and web interactions by measuring your web channel execution and campaigns from the Web Channel Dashboard. View both mobile and desktop web performance including impressions, clicks, and recent visitor activity.
Hear it from our customers
Customer stories
Learn more about how website personalization fits into our wider customer engagement platform
Discover more
AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
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Frequently Asked Questions
SAP Emarsys Web Channel enables real-time website personalization by displaying tailored messages, offers, and product recommendations to visitors based on their behavior, preferences, and CRM data. Brands can deploy overlays, embedded content, or ribbon messages to create personalized experiences that boost engagement and conversions.
SAP Emarsys Web Channel supports Overlay, Embedded, and Ribbon campaigns. Overlay campaigns capture attention with pop-ups, Embedded campaigns replace specific page elements for subtle personalization, and Ribbon campaigns deliver persistent messages at the top or bottom of the page, ideal for offers or consent requests.
Yes, Web Channel campaigns in SAP Emarsys can display personalized product recommendations using Predict Web Recommendations. These are powered by real-time user behavior and embedded using personalization logic. Dynamic product recommendations increase relevance and conversions by showcasing products based on individual user behavior.
Yes, SAP Emarsys Web Channel allows targeting both identified and unidentified visitors. While unidentified visitors cannot be matched to CRM data, you can still deliver tailored messages using behavioral triggers, such as site navigation, exit intent, or on-page activity, ensuring relevant experiences for all users.
No, Web Channel campaigns are delivered asynchronously and do not affect website performance. Even if the service is temporarily unavailable, the website remains fully functional, ensuring a seamless visitor experience.
Yes, multiple campaigns can run simultaneously. Targeting rules, segmentation, and campaign priorities ensure each visitor receives the most relevant content at the right moment.
Yes, Web Push extends personalization beyond on-site activity. After opting in, users can receive personalized messages like cart reminders or exclusive offers directly in their browser, even when they're not visiting the website.