Future-Proof Your Marketing with SAP Engagement Cloud
Move from SAP Marketing Cloud with confidence to an AI-powered customer engagement solution built to drive growth.
Why Make the Move?
Evolve from Campaigns to Intelligent Engagement with SAP Engagement Cloud
SAP Engagement Cloud provides SAP Marketing Cloud customers with a unified, marketer-friendly solution to build, automate, and scale personalized omnichannel campaigns with ease.
Designed to reduce complexity and accelerate time to value, SAP Engagement Cloud combines an intuitive interface with built-in AI and analytics — enabling marketers to make data-driven decisions and orchestrate sophisticated omnichannel campaigns.
Use AI that adapts to customer behavior in real-time to personalize experiences.
Launch campaigns fast with easy-to-use workflows that achieve ROI in days.
Connect across social, mobile, email, and direct channels to deliver seamless engagement.
Make data-driven decisions with deeper insights to personalize at scale
Leverage flexible, API-first tech to integrate, scale, and adapt fast
Target any vertical with turnkey solutions and customizable templates
Join leading brands already making the move
Explore SAP Engagement Cloud features, use cases + more
SAP Powers the Future of Engagement
with SAP Engagement Cloud
Connect and activate data
Unify the customer experience with combined CRM, ERP, and real-time engagement data—enhanced with AI— to create experiences that resonate with customers, based on what actions they’re likely to take next, such as purchasing or churning.
Meet the demands for connected engagements and personalization
Respond to growing customer demands with a fully unified omnichannel experience that adds personalization to every customer touchpoint—from marketing to commerce to sales. Unlock additional revenue streams, scalability and innovation, by engaging customers with personalized experiences across the customer journey.
Deliver unified customer engagement with faster time-to-value
Unite marketing with the rest of the customer experience to deliver more consistent, connected, and personalized journeys. Drive higher engagement, increase conversions, and reduce acquisition costs by delivering personalized experiences that build loyalty, improve retention, and grow customer lifetime value.
Operationalize growth with Enterprise flexibility
Quickly launch and scale B2C and B2B campaigns globally with a secure, extensible solution that supports multi-brand, multi-region businesses. Connect the entire customer experience across the value chain to truly maximize the lifetime value of every customer. With a suite of composable, integrated solutions, brands and marketing teams can deliver exceptional customer experiences.