Product Recommendations That Turn Browsers into Buyers
AI-powered product recommendations surface the perfect products in every moment.
Increase retention and customer loyalty with an AI-driven product recommendation engine that personalizes offers across email, web, mobile, and more.
Customer expectation for personalized product recommendations is increasing
Today’s shoppers expect tailored suggestions at every touchpoint. SAP Emarsys combines real-time behavior, purchase history, and AI to deliver product recommendations that feel personal — improving conversions, average order value, and loyalty.
Recommend products based on Also Bought, Abandoned Cart, and more.
Filter recommendations to show only high-margin and in-stock items during high-stakes sales.
Add product recommendation blocks fast with SAP Emarsys SDK or API.
Track clicks to measure, optimize, and prove ROI.
Scale personalized product recommendations
Give every shopper a personalized journey without manual merchandising. The SAP Emarsys product recommendation engine uses real-time behavior, purchase history, and visual cues to deliver product recommendations customers actually want to see. AI-driven logics keep suggestions fresh across every visit, helping you build loyalty and trust while saving your team time and effort.
Increase conversions and average order value
SAP Emarsys surfaces relevant cross-sells and upsells, like ‘also bought’ and ‘related items’, in the moments that matter most. Shoppers get relevant suggestions when they need them most, making it easier to discover new products and complete their purchases. With our product recommendation software, you’ll see higher click-through rates, bigger carts, and real revenue lift.
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Create a consistent omnichannel experience
Keep product recommendations aligned everywhere your customers shop. The SAP Emarsys product recommendation engine powers dynamic suggestions across your website, emails, mobile, and more. This means shoppers always see relevant products that match their intent, building trust and driving repeat purchases — all from one product recommendation software.
Optimize product recommendations fast
Launch ecommerce product recommendations quickly with plug-and-play SDKs, APIs, and Web Extend. Fine-tune your product recommendation engine with flexible logics, filters, and limits that match your business goals. SAP Emarsys makes it simple to adapt recommendations in real time, so you can adjust quickly and keep recommendations fresh and relevant.
Orchestrating omnichannel customer journeys
In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty
Prove ROI with real-time performance data
Track every click, view, and conversion our product recommendation software generates. SAP Emarsys gives you transparent insights into how your product recommendations drive engagement and revenue. With centralized, easy-to-access reporting dashboards, you can show measurable results, justify spend, and keep optimizing what works best.
Learn more about how omnichannel marketing automation fits into our wider customer engagement platform
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AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
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Frequently Asked Questions
An omnichannel marketing automation platform enables brands to manage, automate, and personalize marketing campaigns across multiple channels from a single platform. These channels can include email, SMS, mobile apps, websites, social media, physical stores, and even third-party systems.
By unifying customer data and automating cross-channel engagement, the platform helps marketers deliver consistent, relevant experiences at every touchpoint, improving customer satisfaction, loyalty, and revenue.
SAP Emarsys automation enables marketers to scale persoanlized experiences. It saves time, improves consistency, and boosts ROI by replacing manual tasks with real-time campaign triggers. Marketers can set up behavior-based journeys, schedule communications, and personalize content at scale. This ensures faster execution, better customer experiences, and more efficient marketing operations without increasing workload.
SAP Emarsys can automate a wide range of tasks including segmentation, email scheduling, SMS follow-ups, product recommendations, customer lifecycle campaigns, and reporting. It can also trigger engagements based on customer actions, enabling timely, contextually relevant and personalized messages. By handling these tasks, the platform frees up marketers to focus on strategy and creative work rather than manual operations.
The Automation Center allows you to create complex, multi-step, and multi-channel journeys. These audience-focused programs can include recurring communications designed to win back lapsed customers or drive long-term loyalty. It enables strategic, automated engagement with minimal manual effort.
Tactics are proven, pre-built, strategy-driven automation programs that marketers can deploy instantly. Designed to meet specific business goals across verticals, these automation templates reduce setup time while maintaining high impact, making advanced marketing automation accessible without deep technical skills.
With SAP Emarsys Interactions, marketers can build behavior-driven journeys that trigger personalized messages based on real-time customer actions. This means you can deliver the right content at the right moment, improving relevance and boosting engagement through automation that adapts to each user’s journey.
Yes, SAP Emarsys supports product-focused automation through its Product Catalog Updates. You can automatically trigger campaigns when prices drop or items come back in stock, keeping customers informed with timely, relevant product alerts that drive conversions and improve the shopping experience.
SAP Emarsys is optimized for mid-to-large sized businesses, especially those with established marketing operations and ambitious customer engagement goals. While the platform offers scalability and user-friendly tools, it’s particularly well-suited for organizations looking to unify data, orchestrate omnichannel journeys, and personalize at scale. Smaller businesses may benefit too, but the full value is best realized in mature marketing environments.
Yes. SAP Emarsys is purpose-built for marketers, no technical expertise required. Its user-friendly interface, intuitive campaign creation, and pre-built automations let teams launch and optimize omnichannel campaigns quickly, without coding. While IT can support integrations or advanced use cases, most daily tasks are managed easily by marketing teams. With SAP Emarsys, complexity is handled behind the scenes so you can focus on delivering results faster.