Marking a significant recognition as over three quarters (77%) of shoppers in the US say they prefer brands that offer personalized recommendations

Indianapolis, US, September 26, 2023 – SAP has been named a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment.

SAP Emarsys Customer Engagement is a purpose-built omni-channel tool designed for marketers seeking to drive customer loyalty and create, launch, and scale personalized, cross-channel campaigns with ease.

PUMA, Wella, Adidas Runtastic, Pizza Hut, Babbel, Salling Group and Gibson are just some of the brands on SAP Emarsys’ customer list. The platform offers robust features including advanced segmentation, campaign automation, centralized customer profile management and more to ensure the optimization of CX.

Strengths of SAP Emarsys identified in the report from IDC MarketScape include:

  • “Post acquisition, Emarsys gained the support of SAP, and customers benefit from this: ‘Emarsys has been relatively unencumbered by the SAP acquisition… if anything, it has provided additional clout’, commented one customer.”
  • “Leveraging its rich corporate knowledge base, Emarsys can add an experience-informed industry lens on top of its agnostic solution.”

Commenting on this achievement, SAP Emarsys CMO Sara Richter said, “We are thrilled to be recognized as a Leader in the IDC MarketScape for Omni-Channel Marketing Platforms for B2C Enterprises. We believe this accolade demonstrates our dedication to providing enterprise marketers with the tools they need to deliver exceptional personalized customer experience, while saving time and driving lifetime customer value.”

SAP Emarsys Customer Engagement can seamlessly integrate with other SAP solutions such as SAP Commerce Cloud, SAP Customer Data Solutions (CDP and CDC), SAP Service Cloud, SAP Sales Cloud, and SAP Business Technology Platform, offering marketers flexibility and scalability to address specific omni-channel communication requirements.

For more information about SAP Emarsys and its recognition in the IDC MarketScape, click here.