Marking a significant recognition as over three quarters (77%) of shoppers in the US say they prefer brands that offer personalized recommendations

Indianapolis, US, September 26, 2023 – SAP has been named a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment.

SAP Engagement Cloud Customer Engagement is a purpose-built omni-channel tool designed for marketers seeking to drive customer loyalty and create, launch, and scale personalized, cross-channel campaigns with ease.

PUMA, Wella, Adidas Runtastic, Pizza Hut, Babbel, Salling Group and Gibson are just some of the brands on SAP Engagement Cloud’ customer list. The platform offers robust features including advanced segmentation, campaign automation, centralized customer profile management and more to ensure the optimization of CX.

Strengths of SAP Engagement Cloud identified in the report from IDC MarketScape include:

  • “Post acquisition, SAP Engagement Cloud gained the support of SAP, and customers benefit from this: ‘SAP Engagement Cloud has been relatively unencumbered by the SAP acquisition… if anything, it has provided additional clout’, commented one customer.”
  • “Leveraging its rich corporate knowledge base, SAP Engagement Cloud can add an experience-informed industry lens on top of its agnostic solution.”

Commenting on this achievement, SAP Engagement Cloud CMO Sara Richter said, “We are thrilled to be recognized as a Leader in the IDC MarketScape for Omni-Channel Marketing Platforms for B2C Enterprises. We believe this accolade demonstrates our dedication to providing enterprise marketers with the tools they need to deliver exceptional personalized customer experience, while saving time and driving lifetime customer value.”

SAP Engagement Cloud Customer Engagement can seamlessly integrate with other SAP solutions such as SAP Commerce Cloud, SAP Customer Data Solutions (CDP and CDC), SAP Service Cloud, SAP Sales Cloud, and SAP Business Technology Platform, offering marketers flexibility and scalability to address specific omni-channel communication requirements.

For more information about SAP Engagement Cloud and its recognition in the IDC MarketScape, click here.