Indianapolis USA — Emarsys, an SAP SE (NYSE: SAP) company, today announced that it has been positioned by Gartner® as a Leader in the 2022 “Magic Quadrant™ for Personalization Engines”*, for the SAP® Emarsys® Customer Engagement Platform.
According to the 2022 Gartner® Magic Quadrant™ for Personalization Engines, “Personalization remains a priority for digital marketing leaders. Relevant and timely messaging is key to educating customers, building consideration, and increasing conversions.”
Sara Richter, Emarsys CMO commented, “Personalization is about people and creating trusted relationships. It’s about listening to the customer, learning their behaviors, and using that knowledge to deliver messages they want to receive, when and where they want to receive them.
“We believe Emarsys’s recognition as a Leader within the Personalization Engine segment for the past four years confirms our commitment to delivering true 1:1 personalized, omnichannel engagement.”
Sameer Patel, Chief Marketing and Solutions Officer for SAP Customer Experience, added, “We believe it’s a testament to the strength and scope of SAP Customer Engagement within the SAP Customer Experience portfolio.
“With Emarsys, marketers can adapt their campaigns to the preferences and chosen channel of each individual, connecting them with their desired messaging and content. Consent and privacy are honored across every touchpoint, which is something customers expect and sits at the core of SAP Emarsys’s vision for personalization and the SAP CX strategy as a whole.”
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