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We’re a Leader Again in the 2022 Gartner® Magic Quadrant™ for Personalization Engines

For a fourth consecutive year, we’re recognized in the Leaders quadrant.


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”Personalization remains a priority for digital marketing leaders. Relevant and timely messaging is key to educating customers, building consideration and increasing conversions.“
– 2022 Gartner® Magic Quadrant™ for Personalization Engines

How We Lead in Personalization

SAP Emarsys empowers marketers to meet the demands of their customers with sophisticated, 1:1 omnichannel engagements:

  • Privacy Compliant, Fully Unified Data: We bring together product, sales, and customer data to build a single view of the customer, allowing marketers to provide centralized, consented personalization in real time across the entire customer journey.
  • Personalize Everywhere with Ease: Our pre-built, fully customizable templates start with a business goal and are designed with drag-and-drop personalization tokens, making it easy to create personalized content once and scale it effortlessly across all channels and devices–without IT involvement.
  • Measure the Results with Built-In Reporting: We give marketers several ways to track, measure, and analyze the revenue impact of personalization by consolidating all data streams, channels, and campaigns into a single platform with out-of-the-box reporting.

Download the report to get the full details and analysis of personalization engines. 

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Discover why we are recognized as a Leader in this report.

Verified by Your Peers

Here’s what our customers had to say about SAP Emarsys’s Personalization.


Emarsys Customer Engagement Platform Review

Marketing Automation Specialist
Industry: IT Company Size: <50M USD
“Easy to use, flexible, great segmentation and personalization.”

Emarsys Customer Engagement Platform Review

Reviewer Role: Chief Marketing Officer
Industry: Retailers Company Size: 50M – 250M USD
“We are impressed with Emarsys’s use of AI to help personalize recommendations.”

Emarsys Customer Engagement Platform Review

Digital Marketing
Industry: Media Company Size: 500M – 1B USD
“Very satisfied with the tool because it is easy to handle and the content creator is amazing.”

Quote Babbel Logo K

At the end of the day, we want to personalize the whole product experience. Eventually, no two people who enter [our] bubble should have the exact same experience if they use the product differently… [and] we’re working to have personalized recommendations at all times…

Quote Nina Pollex Babbel

– Nina Pollex, Director of CRM, Babbel

Get More from Your Omnichannel Personalization

To satisfy today’s customers, simply personalizing on multiple channels won’t cut it — you need to provide seamless, consistent experiences across all channels.

See our omnichannel marketing hub page for resources and strategies to help you deliver more 1:1 engagements that build customer loyalty, increase lifetime value, and drive growth and revenue.

Power Up Your Omnichannel Marketing

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Our Clients

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About Gartner Research

Gartner, Magic Quadrant for Personalization Engines, Jason McNellis, Ant Duffin, Joseph Enever, 18 July 2022  

Gartner, Critical Capabilities for Personalization Engines, Joseph Enever, Ant Duffin, Jason McNellis, 18 July 2022  

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