In the news
Values over value: Gen Z to prioritise ethical shopping this Black Friday, SAP Emarsys’ Customer Loyalty Index shows
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SAP Emarsys research: values driven Generation Z to prioritise ethical shopping this Black Friday
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Black Friday Cyber Monday Countdown Calendar: Your Play-by-Play Guide to Crushing the Holiday Season
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The B2B Loyalty Illusion: Why 71% of "Loyal" Buyers Are One Better Offer Away
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AI, omnichannel strategies boost U.S. customer loyalty
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The death of brand loyalty? Gen Z drives a loyalty ‘recession’
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SAP Emarsys research flags death of brand loyalty as Gen Z customers obsess over viral products
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SAP’s role-aware Joule Assistants will partner with workers
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As Britpop legends Oasis return, Gibson doubles engagement and grows revenue through personalised CX
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Third of UK marketers have ‘dramatically’ changed AI approach since AI Act
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Marketing AI boom faces crisis of consumer trust
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The Data Integration Challenge: Why Customer Engagement Needs Enterprise Architecture
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Over half of UK consumers put off by impersonal brand experiences
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How Krispy Kreme Used Omnichannel Strategies to Sweeten the Customer Experience
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The Future of CPG Marketing: How to Navigate Engagement, Data and Disruption
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AI Is Your Competitive Advantage: A CEO’s Guide In 2025
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Over 80% of Brits feel undervalued by brands they’re loyal to
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Gen Z loyalty might be worth £2.5B in January sales
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New SAP Emarsys Report: 83% of Consumers Feel Brands Don’t Value Their Loyalty
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£2.5BN OPPORTUNITY FOR BRANDS WHICH AVOID GEN Z RED FLAGS IN ‘25
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