Marketing Automation Platform
From simple campaigns to sophisticated customer journeys, SAP Emarsys’ Marketing Automation Platform empowers marketers with automations that improves time to value.
The Marketing Automation Platform trusted by leading brands and innovative
marketers across the globe
Launch automated campaigns across channels with speed and agility
Unlock agile marketing automation
Through quick and easy setup, SAP Emarsys integrates with all your existing marketing and commerce channels. Rapidly launch campaigns and optimize performance in the moment to improve campaign performance.
Orchestrate omnichannel campaigns at scale
With SAP Emarsys, you can get started with native channels and connect with strategic third-party providers to execute sophisticated omnichannel campaigns. Quickly adapt to the changing needs of your business and remove data and execution silos to launch campaigns fast.
Reach customers in the moments that matter with real-time automated triggers
Identify the critical moments in your customer’s journey and respond with the right message. Our Marketing Automation Platform allows you to deploy a range of automations that trigger everything from abandoned cart to back in stock notifications in real-time.
Engage customers wherever they are
Web
Digital ads
Mobile
Wallet
Conversational messaging
SMS
In-Store
Contact Centre
Direct mail
See our omnichannel marketing automation capabilities in just 3 min
Deliver next-level automation through our technology integrations
SAP Emarsys allows marketers to connect with third-party CDPs and build automations based on data within those systems. The composability of our platform also means marketers can easily build automated customer journeys across a growing array of channels, from ad networks like Google, TikTok and Criteo, to integrated direct mail, to SMS or conversational messaging apps, just to name a few.
Build automations based on customer lifecycle stage
Our Marketing Automation Platform enriches your historical and real-time customer data with AI, allowing you to personalize based on actual or predicted customer lifecycle stage, spend, engagement, channel preference and more
Measure business impact across automated programs and campaigns
Understand how your team’s marketing activities are impacting growth and revenue with SAP Emarsys’ campaign, audience, store and revenue analytics dashboards.
Hear it from our customers
Customer stories
See our Marketing Automation Platform in action
Meet SAP Emarsys, the ai-powered Marketing Automation Platform that empowers marketers to build, launch, and scale personalized, automated cross-channel campaigns that drive business outcomes.
- Hands on view of the platform
- Deep-dive into ready-made tactics
- Custom setup and integration options
"SAP Emarsys is the Ferrari of the automation platforms"
Book a Demo
Learn more about how personalization fits into our wider Customer Engagement Platform
Discover more
AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.