The AI-powered marketing automation solution that keeps customers coming back
SAP Engagement Cloud connects your data, channels, and customers in one place, so you can launch faster, personalize smarter, and grow revenue effortlessly.
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Deploy personalized marketing campaigns at scale
Marketing automation software trusted by leading brands and innovative marketers across the globe
35% Increase in marketer productivity
53% Faster campaign launches
385% ROI over 3 years
Marketing automation that personalizes like a human — and performs like a machine
Deliver personalized omnichannel experiences your customers will love
SAP Emarsys connects data across email, SMS, ads, and beyond, so every message feels personal and perfectly timed. Our AI understands where each customer is in their journey, allowing you to personalize based on lifecycle stage, spend, engagement, channel preference and more
Know exactly what’s working — and exactly what needs work. SAP Engagement Cloud brings all your data together in clear dashboards so you can track performance in real time, prove results fast, and optimize for growth. See which journeys drive revenue, uncover what’s slowing performance, and make more confident marketing decisions.
From CDPs to ad platforms, SAP Engagement Cloud integrates seamlessly with your existing tools, giving you the freedom to automate and scale campaigns without relying on IT. Our flexible, composable architecture lets you build smarter journeys across channels like Google, TikTok, SMS, and direct mail, all from within one platform.
Work smarter, launch faster, and prove your impact with our marketing automation platform
Frequently Asked Questions
An AI marketing platform is a comprehensive solution that
leverages artificial intelligence to automate and optimize
marketing campaigns, analyze customer data, personalize content,
and improve overall marketing performance across multiple
channels.
AI marketing automation tools help businesses streamline their
marketing processes by automatically segmenting audiences,
personalizing messages, optimizing send times, predicting customer
behavior, and scaling campaigns efficiently without manual
intervention.
SAP Engagement Cloud offers a range of AI-powered marketing solutions
including predictive analytics, automated segmentation,
personalized content recommendations, send-time optimization, and
advanced customer journey orchestration to help businesses deliver
more relevant and effective marketing campaigns.
In SAP Engagement Cloud email marketing, AI is used to optimize subject
lines, personalize email content, determine the best send times
for each recipient, predict customer engagement, and automatically
adjust campaigns based on real-time performance data.
AI benefits e-commerce by enabling personalized product
recommendations, optimizing pricing strategies, predicting
customer lifetime value, automating customer service, improving
inventory management, and creating more targeted marketing
campaigns that drive conversions and customer loyalty.
Yes, SAP Engagement Cloud is designed to scale with your business needs.
The platform can handle millions of customer interactions, process
vast amounts of data in real-time, and adapt to growing customer
bases while maintaining high performance and delivering
personalized experiences at scale.
SAP Engagement Cloud AI seamlessly integrates with CRM data through robust
APIs and connectors, allowing it to access customer information,
purchase history, and behavioral data. This integration enables
the AI to create unified customer profiles, deliver consistent
experiences across channels, and make more accurate predictions
based on comprehensive customer data.
Start fast with proven templates
Choose from ready-made journeys designed by our marketing experts so your team can launch in days, not weeks.
Connect your channels
Integrate email, SMS, digital ads and more all in one place, so every interaction feels unified, consistent and effortless for both you and your customers.
Personalize every message
Use real-time data + AI to create messages that feel personal to every customer, delivering messages that feel personal, relevant and perfectly timed across every channel.
Engage customers at every stage
Keep customers coming back with automated campaigns that respond to their needs at each stage of their journey, from first purchase to long-term loyalty.
Measure performance in real time
Get instant visibility into performance across every channel, so you can act fast, optimize campaigns, and scale your brand with confidence.
Scale effortlessly as your business grows
SAP Engagement Cloud adapts to your goals, integrating with your data, commerce and CRM systems to support global growth from one platform.
Create seamless experiences across every channel
Your customers move fast, and your marketing needs to move with them. SAP Engagement Cloud brings your email, SMS, mobile, social and in-store data together so you can deliver consistent, connected experiences, no matter where customers engage. With your channels finally working as one, every message feels personal, relevant, and part of one single, ongoing conversation.
Be in the right place at the right time, every time
Engage based on where your customers are, not where they were. SAP Engagement Cloud enriches historical and real-time data with AI to personalize messaging based on lifecycle stage, spend, channel preferences and more, so every campaign is relevant, timely, and aligned to customer intent.
See how Gibson creates show-stoppingomnichannel customer journeys
“The SAP Engagement Cloud solution is super, super intuitive and very user friendly and beginner friendly as well. It's really easy to understand. The amount of data that we're able to extract from SAP Engagement Cloud’ data dashboards are super helpful for us to then analyze and implement new journeys.”
Vaibhav Suri
eCommerce Marketing Executive
“SAP Engagement Cloud enhances the overall circulation and value of data through internal data processing, and it offers multiple out-of-the-box strategies that brands can freely combine. The platform is also very user friendly, and we can easily edit all channels campaign like email, SMS , web push, and app push in one single platform.”
