Who Really Owns Customer Engagement?

About this webinar:

Most brands assume marketing owns customer engagement. SAP's 2026 Engagement Maturity Index reveals why that's worth questioning: 63% of brands score at the moderate maturity level, where marketing, sales, service, and commerce have valuable engagement data but no shared way to act on it.

In this webinar, we get hands-on with three scenario-driven demos that show you exactly what low, moderate, and high engagement maturity look like in practice and practical applications of how AI helps marketers execute.

Backed by consulting-led stories, you'll see how high-maturity organizations make engagement a company-wide responsibility, bridging the Engagement Divide with SAP Engagement Cloud as the connective layer across teams.

Tune in to find out:

• Where your organization sits on the engagement maturity scale, and what's holding it back
• The cross-functional roles and operating models behind high-performing engagement teams
• What autonomous marketing and engagement looks like in practice at each maturity stage
• Practical use cases you can take back to your business and apply immediately