Welcome to today's webinar on business areas. This is an SAP engagement cloud, specifically enterprise edition. So let's go ahead and get started. First things first. My name is Alana Taylor. I'm a training manager here in the Americas region. If I have met you before, it is nice to see you again. And if not, I look forward to seeing you in future seminars and webinars as well. So for our agenda today, we will go ahead and do a brief introduction of what business areas are, an overview of how to use them, how to create them, how to assign them, and then we'll jump into the platform to see how they are used in the platform. We're also going to look at corporate accounts in the platform as well, and then we'll review some key takeaways. So just to help set the scene for today, we have our use case. So this is our company that we are using for today, which is Best Rent. It is a global b to b supplier of hardware solutions, and it has gathered new prospects from all over the globe. In order for the regional marketing teams to follow-up with those prospects in their region, Best Run needs a solution for separating this data. And this is where SAP Engagement Cloud Enterprise Edition comes in. So we can utilize business areas to be able to separate the data and manage access. So today, we'll focus all on those business areas. So first things first, let's look at a definition of what business areas are. So this gives you the ability to separate data within one account. So instead of having to have multiple accounts, you're able to have one account within Engagement Cloud Enterprise Edition, and then you are able to separate that out to the various business areas. Users can only access the data for which they are responsible. So I have multiple business areas, but I am only assigned to specific business areas, and that is the only data that I can access. And we'll jump into that a little bit more later on. This also simplifies the landscape setup. So some of the reasons why you would wanna do this. Separating the data with one account within one account reduces the need for multiple accounts, as I mentioned, and that simplifies the IT landscape. So, also, if you have any connected systems, rather than implementing those for every individual account, you can then implement it once because there is only one account, and that can be monitored centrally. So this reduces integration complexity and cost. So to kind of help guide us into the conversation, we are going to jump into a game just for a little bit of introduction. So I'm gonna ask you to scan that QR code. You can also go to menti dot com and enter that code that is there on the left. The code is also located along the top. And once you have entered the game, if you could give me a thumbs up, you can just hit that little thumbs up icon in your Menti game to let me know that you have joined. And completely anonymous and not for points, so I will give you just a minute to join. And Minty assigned you an anonymous name. If you can go ahead and just keep that anonymous name, it's usually really fun, maybe Disney related, sometimes pop related. So if you can go ahead and just keep that anonymous name, and we'll get started. So the first question is what kind of industries could business areas be relevant for? And you should be able to enter multiple answers. You should be able to type that in and hit submit and then enter multiple answers. And this is anonymous retail. Okay. Yes. And we'll give it just a few more seconds for others to have a chance. B2B, absolutely. Huge company with lots of branches in varied countries. Yes. Exactly like our use case, hundred percent. Definitely a huge company with lots of branches. And when we do have those multiple markets, those global markets, we could have a team in another country, and we could have different teams in different countries, and we don't necessarily want them to be able to see the emails, and we want those separated out so that each team can work on their emails, their segments, their automations. So it also makes it a little bit cleaner and a little bit more organized. Auto, companies with various brands. Yes. So these are all correct because business areas is relevant for anyone. Any industry or any company that wants to be able to separate and manage their data how they choose could utilize business areas. So the follow-up of that is can you think of some examples of categories a customer could use to separate their data into business areas? So what are some examples of categories that could be used? So regions. Yes. So we could have EMEA and LatAm and EMEA and different regions. We could do it by countries, US, Canada, Mexico. I have World Cup on the brain, which is why I picked those. Monetary basis, absolutely. We also have brands, products. Yes. So lots of different ways that we could separate those. And I'm going to hop back into our presentation. So, yes, as you all mentioned, there are a number of ways that you could create these business areas to separate the data. These are just some examples. Regions, as you mentioned, countries, brands, also customer base, b to b, b to c, d to c. We could do a combination. We could have Germany b to b, Germany b to c, etcetera. And these are all various ways we could separate that. So now we're going to jump into creation and basics. Before we jump into creating these business areas, one thing to note is as marketers, marketers may not be able to create business areas. So who can create business areas is limited by the role. So we will take a look at role. So you will have to have a role to be able to create and assign these business areas. So it's not something that is going to be done on a daily basis, but we're going to start with creating just to have an understanding of business areas. So before we dive into the platform, a few prerequisites. So to create a business area, the user role in SAP Engagement Cloud must have authorization to access business area management. So that is the first thing. Within the platform, and I'm just gonna jump over to the platform really quick. So in management and user management, that is where you have to check to make sure you have access to, business areas management. The second place that someone needs access to is then to assign a business area. So creation of the business areas happens in the SAP engagement cloud platform, but assigning it happens outside of the engagement cloud platform. Assigning a business area happens in CIS, which is Cloud Identity Services, and I will show you how you can access that. You can access it directly from the platform, But these are two different roles, and it could be different people. It's not necessarily the same person that is going to have access to create business areas and then access to CIS to be able to assign those business areas. But they must be created, and then they must be assigned to you in order to be able to view them. So before we jump into I'm gonna back up before we jump into our chart here, and I'm just going to hop over first to show you in the platform. So I'm going to come here to management and business areas, and I already have this open. So management, business areas, and here are all of the various business areas. So I want to point out a couple of these statuses. So notice that I have active, I have draft, and then I also have inactive. There it is. You can see here in the middle, hungry is inactive. So I also have inactive. So let's talk a little bit about what those mean. So I'm going to open it up. Let me open up inactive. So we can see that hungry is inactive. I cannot change this status. Once a business area is made inactive, it cannot be reactivated. So important to note. So I can set a business area to inactive if I am no longer using it, but I cannot reactivate it. When a business area is set to inactive, I will not be able to create any new assets for that business area. I still will be able to view assets and analytics that were created within that business area, but I cannot create any new ones. So let me go back. Now we can see this one here is active. And if I come up to the right hand side, I can deactivate it. But as a note, we won't be able to reactivate it, so we will not do that. And notice I cannot delete it. So I cannot delete business areas. I can only make them inactive, but I cannot delete them. And that is so that I can still retain all of the information in analytics and have all that historical information. The last status that I wanted to look at was this draft. So notice that brand a is set to draft. This one, I can delete. So the only business areas I can delete is when they are in draft status. So when they are in draft, I do have the ability to delete them. And this one is in draft, and once I activate it, then I will not be able to delete it anymore. So let's create a new one. I can create a new one. I can give it an ID. I'm not going to create a new one today because I can't delete it. So I'm just going to show you the steps. So this is an ID that I can create. For example, if I wanted to do United Kingdom, we could call the ID UK, and then I could give it the name, and then I could give it a description. So I'm not going to create that today. I'm just going to show it to you. So that is an overview of all of our business areas, and that is step one. So step one is just to create the business area. Now I mentioned there there is a second step to the process where you need to assign it to users. So now I have all of these business areas created. Now I need to assign them so that you will be able to view them. So up here in the upper right hand corner, and if my my Zoom box is blocking it, I'll give you a minute to move that to the side. But up in the upper right hand corner, you can see go to identity services. This will take you to SAP CIS, and that will take you to the Customer Identity Services, which is where you assign. And just as a reminder, the people who have permission to create the business areas may not be the same person that has permission to assign those in CIS. So something to note. We are not going to go to identity services today due to privacy, and so that is something that I there is documentation for. And after this session, I can send you an email with all of the links for the documentation. So go to identity services, and there all of that can be assigned. So create and then assign. So let me go back to our presentation so that we can continue to look at this. So just as an overview, I have a couple of questions so we can dive a little bit deeper into this. So the first question is, can platform users be assigned to multiple business areas? So let's go look. So I'm gonna come up here. Let me go back to my home page first. So when I'm in my home page, I'm gonna come up here on the upper right hand corner where it says business area, and you'll see these are all of the business areas that I am assigned to. Now notice there's six of them. I'm gonna go back to business areas. There are way more than six business areas. So I have permission to create these business areas, and I have permission for business area management, which is why I can see all of these existing here, but I don't have access to all of these. I can create them. I can see them, but I won't be able to create assets within all of these business areas. So those are all of the business areas in the account, but these are the only business areas to which I am assigned. So the answer to this is yes. A user can be assigned to as many business areas as necessary for their role. So, for example, we have region a marketer, user a, and they are assigned to business areas one and two. And then we have region b marketer, user b, who is assigned to business three. And then we have a regional manager or a team lead that is assigned to all three business areas. So the next question is how many business areas can be assigned to a contact? So, how many Business Areas can be assigned to a Contact? And the answer is one. So, a Contact can only be assigned to one Business Area. So here we can see that contacts a, b, and c are part of business area one, d, e, and f are business area two, and h, I, and j are business area three. So user a, blue user a, will only be able to see contacts a through f. They can only see the contacts to the business that are part of the business areas they are assigned to. User b can only see contacts h, I, and j, and then the orange team lead will be able to see everyone. But contacts can only be assigned to one business area. The third question is how many business areas can be assigned to an asset? Let's see. So I'm gonna come here, and let's just go ahead and go to segments. So here I am in the segments and here on the right hand side, we can see Germany, France, United Kingdom, Business Area five. They're only assigned to one. If I go to automation and automation programs, we can also see on the right hand side here, here is the business area. As soon as it populates, you will see that it is also only one. So assets can only be assigned to one business area. So business area three, United Kingdom, Germany. And again, I can see these because these are all business areas that I am assigned to. So I am assigned to United Kingdom, Germany, France, business areas, I think, one through three, but I cannot see the assets for the other business areas that I am not assigned to. So an asset can only be created for one business area at a time. So here we can see in our chart, here are the campaigns that are created within each business area, and each of these roles will only be able to view those assets that are within the business area they are assigned to. So with that overview, before we continue on, let's go back to our game just to review. And you should be able to just hit refresh. Or if you did not join previously, then I will give you just a minute to rescan that. Okay. So let's go ahead and continue. So our first question, let's give it just a minute to see if it will connect. And if not, then we will come back to the we'll save the game for the end. Oh, there it is. Okay. Perfect. A contact can be assigned to multiple business areas. True or false. False. A contact can only be assigned to a single business area. I don't wanna give away any future questions, so I will add on to that in just a minute. Which of the following statements is not correct? So which of one of these is not true? Yes. So you can create up to a thousand business areas. You can freely define your business areas. You can define them by country, by region, by however you would like, but they cannot be deleted. I think we have one more question here. Access to business area management can be restricted on a user level. Is this true or false? This is true. So this is what I wanted to say earlier. So a contact a contact in the contact database can only be assigned to one business area. But a user, I am a user using the platform and creating assets, I can have be given access to multiple business areas, and that can be restricted so that I only have access to the business areas that I have been assigned. So a quick look at the leaderboard, and it looks like Beyonce was slightly quicker than Wolfmeister, and that puts Beyonce in the lead. And we will come back a little bit later on, but let's get back to our presentation. So just to dive in a little bit more, now that we know how they create it, let's take a look at how they can be assigned. So I'm just gonna we're just gonna look at some examples of different roles. And we had talked about this a little bit, so we'll just go over this very quickly. And these are just theoretical roles. So as we were looking at and this is just to put a face to it other than just orange and purple and blue. So, for example, we have a regional manager and a team lead. They could have access to the business area management in SAP engagement cloud, meaning they can create business areas. But they don't have access to CIS, so they cannot assign them. They can only create those business areas. They also may not be assigned to all of the business areas. They'll just be assigned to the business areas that they need for their regional manager role. But as I said, they may not have access to CIS. Then we have the regional marketers. They cannot create or assign business areas, so they do not have access to that business area management. They also don't have access to CIS. So they are only assigned to whichever business areas that they are working within so that they can create segments, automations, and emails within their assigned business areas, but they cannot manage any of the business areas. And then last but not least, we have the administrator. And the administrator does have access to SAP Cloud Identity Services, so this is the person that would then assign the users to those business roles. But even though they can assign the users to the business roles, they may not have access to SAP engagement cloud because they may may not be using the platform. They may not be creating any assets. Their role could be strictly to assign users to those business areas in CIS. So this person does not necessarily have access to SAP Engagement Cloud. And this is just to give you an idea of the various ways that this could be, set up. So they can assign and unassigned business areas to users, so I can be unassigned to certain business areas. So just a recap of what we just looked at, we can see regional manager and team lead access to all of the business areas and the management, maybe CIS. Administrator, yes, has access to CIS, maybe access to engagement cloud. And then the regional marketers only access to their individual business areas. And with that being said, just to recap of what we looked at before, they would then be able to see those contacts and assets that are within each of those business areas. So now that we have done a recap, let's go back into the platform so we can look at a few more things in the platform. So let me hop over to the platform. And just really quickly, while I'm in automation programs, I'm going to create a program. And you'll see the very first thing I have to do is I have to create a business area. I have to select a business area. Sorry. I have to select a business area before I create any assets. The same is true if I am creating a segment. I must first select my business area. So selecting a business area will be the first step for creating any assets. Now the next thing that I want to do is I wanna go into email before we dive into the next section. So I'm going to go to channels and email campaigns. And if I create a campaign, again, I have to select a business area. I already have an email created, so I'm just going to hop into that email because I wanna look at a few other things within this account. So earlier in our question, about what kind of companies might wanna utilize or what kind of industries might wanna utilize business areas. Someone mentioned b to b. So since we are talking about b to b, I do want to talk about one more thing with you related to b to b. Let me jump into the email so I can show it to you. So here is my mock email. And if I come down here, you'll see your contact at best run. So if I'm working with b to b, then I am working with various different different customers that are companies and with them they are companies themselves. And they're going to have a representative, maybe those regional marketers. So I can put that information here. But how do I find it? So let's dive into that. So this is corporate accounts. So we're gonna shift our our focus from business areas into corporate accounts. So let's talk a little bit about corporate accounts. These are our customers grouped by company. So I'm a b I'm best friend. I'm a b to b company, and my customers are companies also. So corporate account is those customers grouped by company because I may have multiple contacts within that company. So my company is best run, and then my company's customers, the corporate accounts could be company a, company b, and company c. So let's take a look at those. And I'm gonna come here. If I come to contacts, you see that I have corporate accounts. So contacts, corporate accounts, and here are my corporate accounts. So they have an external ID. They have their country or region. You see that we have some additional information about them, a b c classification industry. We're gonna come back to what we can do with that additional information. But let's dive in a little bit more, and you'll see that we have the business area and then how many contacts we have within that company, within that corporate account. So let me look at the account fact sheet. And as soon as it opens, I can show you the various parts of this account sheet. Okay. So here is company a. Here is all this information I have about company a. I have some general information. Of course, the address, some communication. These are the contacts. Now contacts, you'll see Lisa Miller at company a. So contacts are the contacts that work for company. That is who I I'm at best run, and I'm gonna reach out to Lisa Miller at company a. So contacts are the ones that work for that company. Now account team, they are best run. So Penny Parks, remember that regional manager? Penny Parks is one of those regional marketers, and Penny Parks is a regional marketer at Best Run. She works for Best Run, and she is responsible for company a and for all the communications with company a. So contacts, they work for company a. Account team works for Best Run. These are our employees, our Best Run employees that are then responsible for those various companies. Now how are we gonna use Penny Park's information? Let's go back to our email. And this is an email that is going out to, let's say, company a and any other companies that Penny Parks is in charge of, and we need to give them information about who the representative is. So I'm gonna come over here to my personalization token, And notice here this is account data, so it's employee first name. I have contact data, etcetera. But I don't want contact data. I do want contact account data. This employee refers to contacts. So if I put employee in, that's Lisa Miller. That's not what I want here. I want Penny, so I can then use my corporate. Oh, I lie. I do want employee. I confuse that. I apologize. Employee is account team. So employee is account team. That is Penny Parks. That is what I want in here. So I'm going to put employee first name. If I use contact data, that would be list Lisa Miller because she is in our contact database. But account data, employee first name, I can go ahead and put employee last name. Well, not under phone number. Let's put her here, and let's put her phone number. We're gonna put Penny Park's phone number in here, employee phone, and then we'll put contact email, and that is employee email address. And now when this email goes out to Lisa Miller and whoever else, they can see who the representative is and who they should contact if they have any questions. So that is how I can use corporate accounts. I'm gonna use corporate accounts in one other way. I said it would come back to that other information located within corporate accounts. So let's go back to it, and we're going to create a segment. Here we can see just to recap what we just looked at. So within company a, we have Mark Smith and Lisa Miller, and then we have various other people. But now let's go into segments. So we are going to focus on account based segment. Remember when I was just in that email? Let me go back to my email. Oops. Let's put it somewhere else. So this is account data. So I'm looking at account based segment. This is based on all that corporate account data, and it's gonna target the contacts leaked linked to the accounts with specific attributes. So we'll look at those attributes. And this is ideal for b to b targeting and also prioritization. So let's go into it, and let's create let's get out of my email. And let's go into contacts, and I'm gonna open segments in a new tab so that we can create a segment. So the very first thing I have to do is select my business area. I'm just gonna select business area one, and I will do a standard segment. And I am looking at account based segment. Create accounts. Okay. So here is my template. My template is corporate accounts. I cannot change the business area. Once I have selected a business area, I cannot switch, so that is done at the beginning, and that is true of every asset. Once you have selected a business area, you cannot switch it to a different business area. And here I'm looking for all contacts assigned to accounts where, and it has some information. So let's go back to my corporate account so I can see what I'm looking for. So here, I'm gonna go back to general, and I have a b c classification. So let me go to my segment, and I can say a b c classification equals to account a. And this could mean anything depending on how here, we're just using very generic classification, but this could be an industry, a specific field, however you are organizing these companies, and that kind of information that you would then like to create segments so that you can reach out to all companies that have that attribute. So in this case, I'm gonna see all contacts assigned to accounts where ABC classification is equal to account a. Let's see what else I can segment off of here. So I also have prospect, and I can say all contacts assigned to accounts where prospect is true. And so I can do that as well. So then I have all the accounts where assigned prospect is true, and let's come back to our corporate accounts just so we can see where all of that various information is. I could also if I had industry set up, I could do industry. Just depending on what kind of information I wanna pull from here, I could pull all of that information. So that is how I create my segments. And let me go back in. So we looked at business areas. We looked at how to create them. We know that they need to be assigned. We know that assets can only be assigned to one business area, and contacts can only be assigned to one business area. We also saw that business area has to be selected before creating any of those assets, and business areas cannot be deleted. But they can be made inactive, but they cannot be reactivated. We also looked at corporate accounts, which is something that can be utilized for b to b companies, and we looked at how we can use that corporate account information to personalize our email, but also to create segments so that we can reach out to companies with those specific attributes. The last thing that I wanna look at is analytics. So I'm just going to work through some of these questions, so that we can do them together and we can look at some of these analytics. So on the home page, if there is no business area selected, what does the revenue impact percentage represent? So let's go look at it. I'm gonna come back to my home page. Let's get out of my emails and come back to my home page. So notice up here on the upper right hand side, I'm assigned to all these business areas, but I don't have any selected. Let me okay. I'll take note of all the revenue impact here. So I could look just France. This is a training account, so we don't have any information for France. But just to kinda give you an idea, I could look at business area one. I could select multiple. I could look at one and four. But if I deselect them, then here I'm looking at this revenue impact, this fifty seven percent. So what does this mean? This is for all the business areas. So if none are selected, then it gives the information for all the business areas. So fifty seven percent is the revenue impact for all these business areas that I am assigned to. The next question that I wanna look at is what is the revenue impact for business areas one and four combined? So now I'm going to select one and four. And here we can see I just lost my question. What is the revenue impact for those business areas? So now that we can see that it is fifty nine percent. Now we're gonna move to analytics, and we wanna look specifically under revenue analytics, and we wanna see what the top performing programs for business area three are. So let's go on the left and we're gonna look for analytics, and I'm gonna come down to revenue analytics. And I want business area three. I can select my date range and I can select the business area. Don't have anything selected currently, so let's select business area three. And the top performing program for business area three is this abandoned browse program. And then I can see the revenue, revenue impact, the purchases, and all the relevant information. You'll see that I can also go to a summary of that specific program if I wanted to look into the analytics of that program. So our last question is related to audience reporting. So we looked at revenue analytics. Let's hop over to audience reporting. Is it possible to compare two audiences from different business areas? So let's look at that. So we're gonna come back to analytics, and we're going to go to audience reporting. And I wanna select my audience. And here we can see that Austria is a part of business area three. Let's actually let's choose something different. Let's choose basketball. That is a part of business area four, and then let's choose football, which is a part of business area three. So I can even though both of these audiences audience is a segment, these audiences are a part of different business areas. I can select them within audience reporting. So I'm going to select these two, and I can apply them. And then here, I can look at audience reporting. I wanna look at these two different audiences, and I wanna compare the revenue generated over time, the average revenue per customer, and then I can look at their engagement. And I can see some of their other information, most popular product category, but I am able to compare these two audiences even though they belong to different business areas. So let's say my business areas I'm using business areas to divide by country. So I have different markets, and I want to see but I have the same group. Let's say that within both of those groups, I Best Run, sells shoes. So I wanna see everyone that is using my shoes to hike, that's buying hiking shoes. I have a group of a segment of all my customers that have bought hiking shoes, all of my hikers that have bought hiking shoes. But I wanna see how that compares market a versus market b. I can't do that. So I can still pull those groups, and I can say, oh, okay. I have this this group buying this product in this market and this group buying this product in this different market, and I'm able to compare those. So, yes, I can see that. So I am going to just check the q and a really quickly. Oh my god. Business areas. Let me see. Add a business area to account. A in okay. So the question is and let me just read it out loud. So in c for c, you have sales organizations on company level. So if you create them. So as business areas in engagement cloud and add a business area to account a in in engagement cloud, will the contacts that are added to that account a automatically also have that business area? Let me get a client at business area to account. Okay. I might have to follow-up with that question a little bit more. I have questions too. So we'll come back to that in just some oh, yes. Can you explain all context assigned to accounts where the part oh, yes. Of course. So I'm not seeing it. Automatically. Okay. Let me read it one more time. Business areas in engagement cloud. Add a business area to account a. Okay. So I think so you're I think it's where so add a business area to account a. It would I'm not adding a business area to account a in Engagement Cloud. I would if I had account a that is related to a company, I am assigning that account to a business area. So I'm not adding them, but I am assigning those accounts to various business areas. In area a and e c, will the contacts that are added to account a automatically yes. So if I so if I understand the question now. So, yes, if I have contacts within a certain account and that account is assigned to a certain business area, then those contacts should also be assigned to that business area. Yes. I am going to email you all of the documentation. There is not a chat in this webinar. I apologize. But I will email you afterwards, and I have all of the documentation. And that will explain more about how to import those contacts and assigning those business areas. So I will send that over to you. And then the second question and if you have any more questions, we are coming to an end. So this is a great time to please add your questions to the q and a, and then we can review those. So the next question was, can you explain all contacts assigned to accounts? Yes. So I think within corporate accounts is that so let me just let's go a couple of different places here. Let me open something up here, and let me look here. Let me find Penny. So Penny Parks is a contact in my contact database. I can look her up, and I can see that Penny is assigned to business area one, and I can see all of my various information about Penny Parks. Now we know that Penny Parks is part of a company. So let's go back to corporate accounts. And here I'm in corporate accounts, and this tells me all my information about company a. And then contacts is all of the contacts that work for company a. So in this case, we have it's not Penny Parks. Penny Parks works for someone else, but we have Lisa Miller. So Lisa Miller and Mark Smith, they work for company a. I think we have multiple Penny Parks. I apologize. This is a training account. We are limited in our aliases here. So our contacts are Lisa Miller and Mark Smith. Both of them work for company a, so they are here under the contacts. And then Penny Parks is their account team who works for Best Run. It's a different Penny Parks. It's a very common name in the Best Run world, apparently. But yes. Does that answer your questions with the contacts assigned to accounts? So these contacts are assigned to company a, to this corporate account. Okay. I'll give you a chance. I just wanna go back and review a couple of key takeaways. So just to recap a couple of things, users can be assigned and have access to many business areas. So I am a user within the platform, and I can be I have access to multiple business areas. The business area assignment. So I also have access to business area management, so I can create business areas. But I can create them. But in order to assign users to that business area, I do also have to have access to SAP Cloud Identity Service, which is CIS. That is outside of engagement in cloud. But as I showed, and let me just show that one more time, I can go here by just clicking on go to identity services, and it will take me directly there. Contacts and assets. So those are everyone all the contacts within our contact database, like Lisa and her colleague that I just forgot his name. I think it's Mark. They are the contacts, and any assets, segments, automations, emails, those can only be assigned to one business area. And business areas are either active or inactive. They cannot be deleted. You can only delete a business area when it is in draft status. So if it is in draft status, it can be deleted. But once it is set to active, it can't be deleted. And when it's it is set to inactive, it cannot be reactivated. So just an important note there. Oops. Let me before I fall, go ahead and put the feedback. I'm still here. I do see one more question, so let me come back to the question. But I'm going to here is the QR code to scan it, and you can please leave your feedback. We really appreciate your feedback. And then if you could also leave any comments for we would love to hear exactly what you liked, what you didn't like, what you would like to see in the future, etcetera. So I will leave that up for you, and then I will come back in just a minute to the questions. And thank you so much for joining today. I look forward to seeing you in the future.
SAP Engagement Cloud, Enterprise Edition Webinar: Business Areas
Available On Demand | 45 minutes
About this training:
Watch our session to explore the fundamentals of Business Areas and how they are applied within the platform.
Why Watch?
This session will help you build a clear understanding of how Business Areas structure data and control access within a single account. You’ll see how they impact the management of users, contacts, and assets in everyday scenarios, giving you a practical foundation for working more effectively in the system.
What You’ll Learn:
By the end of this session, you will understand the core concepts, structure, and behavior of Business Areas, along with how to create, assign, and use them through simple, real-world examples in the platform.
Watch it now!
Watch it now
Speakers
Alanna Taylor
Training Manager (Americas)
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Personalize engagements to build meaningful connections that drive growth
Welcome to today's webinar on business areas. This is an SAP engagement cloud, specifically enterprise edition. So let's go ahead and get started. First things first. My name is Alana Taylor. I'm a training manager here in the Americas region. If I have met you before, it is nice to see you again. And if not, I look forward to seeing you in future seminars and webinars as well. So for our agenda today, we will go ahead and do a brief introduction of what business areas are, an overview of how to use them, how to create them, how to assign them, and then we'll jump into the platform to see how they are used in the platform. We're also going to look at corporate accounts in the platform as well, and then we'll review some key takeaways. So just to help set the scene for today, we have our use case. So this is our company that we are using for today, which is Best Rent. It is a global b to b supplier of hardware solutions, and it has gathered new prospects from all over the globe. In order for the regional marketing teams to follow-up with those prospects in their region, Best Run needs a solution for separating this data. And this is where SAP Engagement Cloud Enterprise Edition comes in. So we can utilize business areas to be able to separate the data and manage access. So today, we'll focus all on those business areas. So first things first, let's look at a definition of what business areas are. So this gives you the ability to separate data within one account. So instead of having to have multiple accounts, you're able to have one account within Engagement Cloud Enterprise Edition, and then you are able to separate that out to the various business areas. Users can only access the data for which they are responsible. So I have multiple business areas, but I am only assigned to specific business areas, and that is the only data that I can access. And we'll jump into that a little bit more later on. This also simplifies the landscape setup. So some of the reasons why you would wanna do this. Separating the data with one account within one account reduces the need for multiple accounts, as I mentioned, and that simplifies the IT landscape. So, also, if you have any connected systems, rather than implementing those for every individual account, you can then implement it once because there is only one account, and that can be monitored centrally. So this reduces integration complexity and cost. So to kind of help guide us into the conversation, we are going to jump into a game just for a little bit of introduction. So I'm gonna ask you to scan that QR code. You can also go to menti dot com and enter that code that is there on the left. The code is also located along the top. And once you have entered the game, if you could give me a thumbs up, you can just hit that little thumbs up icon in your Menti game to let me know that you have joined. And completely anonymous and not for points, so I will give you just a minute to join. And Minty assigned you an anonymous name. If you can go ahead and just keep that anonymous name, it's usually really fun, maybe Disney related, sometimes pop related. So if you can go ahead and just keep that anonymous name, and we'll get started. So the first question is what kind of industries could business areas be relevant for? And you should be able to enter multiple answers. You should be able to type that in and hit submit and then enter multiple answers. And this is anonymous retail. Okay. Yes. And we'll give it just a few more seconds for others to have a chance. B2B, absolutely. Huge company with lots of branches in varied countries. Yes. Exactly like our use case, hundred percent. Definitely a huge company with lots of branches. And when we do have those multiple markets, those global markets, we could have a team in another country, and we could have different teams in different countries, and we don't necessarily want them to be able to see the emails, and we want those separated out so that each team can work on their emails, their segments, their automations. So it also makes it a little bit cleaner and a little bit more organized. Auto, companies with various brands. Yes. So these are all correct because business areas is relevant for anyone. Any industry or any company that wants to be able to separate and manage their data how they choose could utilize business areas. So the follow-up of that is can you think of some examples of categories a customer could use to separate their data into business areas? So what are some examples of categories that could be used? So regions. Yes. So we could have EMEA and LatAm and EMEA and different regions. We could do it by countries, US, Canada, Mexico. I have World Cup on the brain, which is why I picked those. Monetary basis, absolutely. We also have brands, products. Yes. So lots of different ways that we could separate those. And I'm going to hop back into our presentation. So, yes, as you all mentioned, there are a number of ways that you could create these business areas to separate the data. These are just some examples. Regions, as you mentioned, countries, brands, also customer base, b to b, b to c, d to c. We could do a combination. We could have Germany b to b, Germany b to c, etcetera. And these are all various ways we could separate that. So now we're going to jump into creation and basics. Before we jump into creating these business areas, one thing to note is as marketers, marketers may not be able to create business areas. So who can create business areas is limited by the role. So we will take a look at role. So you will have to have a role to be able to create and assign these business areas. So it's not something that is going to be done on a daily basis, but we're going to start with creating just to have an understanding of business areas. So before we dive into the platform, a few prerequisites. So to create a business area, the user role in SAP Engagement Cloud must have authorization to access business area management. So that is the first thing. Within the platform, and I'm just gonna jump over to the platform really quick. So in management and user management, that is where you have to check to make sure you have access to, business areas management. The second place that someone needs access to is then to assign a business area. So creation of the business areas happens in the SAP engagement cloud platform, but assigning it happens outside of the engagement cloud platform. Assigning a business area happens in CIS, which is Cloud Identity Services, and I will show you how you can access that. You can access it directly from the platform, But these are two different roles, and it could be different people. It's not necessarily the same person that is going to have access to create business areas and then access to CIS to be able to assign those business areas. But they must be created, and then they must be assigned to you in order to be able to view them. So before we jump into I'm gonna back up before we jump into our chart here, and I'm just going to hop over first to show you in the platform. So I'm going to come here to management and business areas, and I already have this open. So management, business areas, and here are all of the various business areas. So I want to point out a couple of these statuses. So notice that I have active, I have draft, and then I also have inactive. There it is. You can see here in the middle, hungry is inactive. So I also have inactive. So let's talk a little bit about what those mean. So I'm going to open it up. Let me open up inactive. So we can see that hungry is inactive. I cannot change this status. Once a business area is made inactive, it cannot be reactivated. So important to note. So I can set a business area to inactive if I am no longer using it, but I cannot reactivate it. When a business area is set to inactive, I will not be able to create any new assets for that business area. I still will be able to view assets and analytics that were created within that business area, but I cannot create any new ones. So let me go back. Now we can see this one here is active. And if I come up to the right hand side, I can deactivate it. But as a note, we won't be able to reactivate it, so we will not do that. And notice I cannot delete it. So I cannot delete business areas. I can only make them inactive, but I cannot delete them. And that is so that I can still retain all of the information in analytics and have all that historical information. The last status that I wanted to look at was this draft. So notice that brand a is set to draft. This one, I can delete. So the only business areas I can delete is when they are in draft status. So when they are in draft, I do have the ability to delete them. And this one is in draft, and once I activate it, then I will not be able to delete it anymore. So let's create a new one. I can create a new one. I can give it an ID. I'm not going to create a new one today because I can't delete it. So I'm just going to show you the steps. So this is an ID that I can create. For example, if I wanted to do United Kingdom, we could call the ID UK, and then I could give it the name, and then I could give it a description. So I'm not going to create that today. I'm just going to show it to you. So that is an overview of all of our business areas, and that is step one. So step one is just to create the business area. Now I mentioned there there is a second step to the process where you need to assign it to users. So now I have all of these business areas created. Now I need to assign them so that you will be able to view them. So up here in the upper right hand corner, and if my my Zoom box is blocking it, I'll give you a minute to move that to the side. But up in the upper right hand corner, you can see go to identity services. This will take you to SAP CIS, and that will take you to the Customer Identity Services, which is where you assign. And just as a reminder, the people who have permission to create the business areas may not be the same person that has permission to assign those in CIS. So something to note. We are not going to go to identity services today due to privacy, and so that is something that I there is documentation for. And after this session, I can send you an email with all of the links for the documentation. So go to identity services, and there all of that can be assigned. So create and then assign. So let me go back to our presentation so that we can continue to look at this. So just as an overview, I have a couple of questions so we can dive a little bit deeper into this. So the first question is, can platform users be assigned to multiple business areas? So let's go look. So I'm gonna come up here. Let me go back to my home page first. So when I'm in my home page, I'm gonna come up here on the upper right hand corner where it says business area, and you'll see these are all of the business areas that I am assigned to. Now notice there's six of them. I'm gonna go back to business areas. There are way more than six business areas. So I have permission to create these business areas, and I have permission for business area management, which is why I can see all of these existing here, but I don't have access to all of these. I can create them. I can see them, but I won't be able to create assets within all of these business areas. So those are all of the business areas in the account, but these are the only business areas to which I am assigned. So the answer to this is yes. A user can be assigned to as many business areas as necessary for their role. So, for example, we have region a marketer, user a, and they are assigned to business areas one and two. And then we have region b marketer, user b, who is assigned to business three. And then we have a regional manager or a team lead that is assigned to all three business areas. So the next question is how many business areas can be assigned to a contact? So, how many Business Areas can be assigned to a Contact? And the answer is one. So, a Contact can only be assigned to one Business Area. So here we can see that contacts a, b, and c are part of business area one, d, e, and f are business area two, and h, I, and j are business area three. So user a, blue user a, will only be able to see contacts a through f. They can only see the contacts to the business that are part of the business areas they are assigned to. User b can only see contacts h, I, and j, and then the orange team lead will be able to see everyone. But contacts can only be assigned to one business area. The third question is how many business areas can be assigned to an asset? Let's see. So I'm gonna come here, and let's just go ahead and go to segments. So here I am in the segments and here on the right hand side, we can see Germany, France, United Kingdom, Business Area five. They're only assigned to one. If I go to automation and automation programs, we can also see on the right hand side here, here is the business area. As soon as it populates, you will see that it is also only one. So assets can only be assigned to one business area. So business area three, United Kingdom, Germany. And again, I can see these because these are all business areas that I am assigned to. So I am assigned to United Kingdom, Germany, France, business areas, I think, one through three, but I cannot see the assets for the other business areas that I am not assigned to. So an asset can only be created for one business area at a time. So here we can see in our chart, here are the campaigns that are created within each business area, and each of these roles will only be able to view those assets that are within the business area they are assigned to. So with that overview, before we continue on, let's go back to our game just to review. And you should be able to just hit refresh. Or if you did not join previously, then I will give you just a minute to rescan that. Okay. So let's go ahead and continue. So our first question, let's give it just a minute to see if it will connect. And if not, then we will come back to the we'll save the game for the end. Oh, there it is. Okay. Perfect. A contact can be assigned to multiple business areas. True or false. False. A contact can only be assigned to a single business area. I don't wanna give away any future questions, so I will add on to that in just a minute. Which of the following statements is not correct? So which of one of these is not true? Yes. So you can create up to a thousand business areas. You can freely define your business areas. You can define them by country, by region, by however you would like, but they cannot be deleted. I think we have one more question here. Access to business area management can be restricted on a user level. Is this true or false? This is true. So this is what I wanted to say earlier. So a contact a contact in the contact database can only be assigned to one business area. But a user, I am a user using the platform and creating assets, I can have be given access to multiple business areas, and that can be restricted so that I only have access to the business areas that I have been assigned. So a quick look at the leaderboard, and it looks like Beyonce was slightly quicker than Wolfmeister, and that puts Beyonce in the lead. And we will come back a little bit later on, but let's get back to our presentation. So just to dive in a little bit more, now that we know how they create it, let's take a look at how they can be assigned. So I'm just gonna we're just gonna look at some examples of different roles. And we had talked about this a little bit, so we'll just go over this very quickly. And these are just theoretical roles. So as we were looking at and this is just to put a face to it other than just orange and purple and blue. So, for example, we have a regional manager and a team lead. They could have access to the business area management in SAP engagement cloud, meaning they can create business areas. But they don't have access to CIS, so they cannot assign them. They can only create those business areas. They also may not be assigned to all of the business areas. They'll just be assigned to the business areas that they need for their regional manager role. But as I said, they may not have access to CIS. Then we have the regional marketers. They cannot create or assign business areas, so they do not have access to that business area management. They also don't have access to CIS. So they are only assigned to whichever business areas that they are working within so that they can create segments, automations, and emails within their assigned business areas, but they cannot manage any of the business areas. And then last but not least, we have the administrator. And the administrator does have access to SAP Cloud Identity Services, so this is the person that would then assign the users to those business roles. But even though they can assign the users to the business roles, they may not have access to SAP engagement cloud because they may may not be using the platform. They may not be creating any assets. Their role could be strictly to assign users to those business areas in CIS. So this person does not necessarily have access to SAP Engagement Cloud. And this is just to give you an idea of the various ways that this could be, set up. So they can assign and unassigned business areas to users, so I can be unassigned to certain business areas. So just a recap of what we just looked at, we can see regional manager and team lead access to all of the business areas and the management, maybe CIS. Administrator, yes, has access to CIS, maybe access to engagement cloud. And then the regional marketers only access to their individual business areas. And with that being said, just to recap of what we looked at before, they would then be able to see those contacts and assets that are within each of those business areas. So now that we have done a recap, let's go back into the platform so we can look at a few more things in the platform. So let me hop over to the platform. And just really quickly, while I'm in automation programs, I'm going to create a program. And you'll see the very first thing I have to do is I have to create a business area. I have to select a business area. Sorry. I have to select a business area before I create any assets. The same is true if I am creating a segment. I must first select my business area. So selecting a business area will be the first step for creating any assets. Now the next thing that I want to do is I wanna go into email before we dive into the next section. So I'm going to go to channels and email campaigns. And if I create a campaign, again, I have to select a business area. I already have an email created, so I'm just going to hop into that email because I wanna look at a few other things within this account. So earlier in our question, about what kind of companies might wanna utilize or what kind of industries might wanna utilize business areas. Someone mentioned b to b. So since we are talking about b to b, I do want to talk about one more thing with you related to b to b. Let me jump into the email so I can show it to you. So here is my mock email. And if I come down here, you'll see your contact at best run. So if I'm working with b to b, then I am working with various different different customers that are companies and with them they are companies themselves. And they're going to have a representative, maybe those regional marketers. So I can put that information here. But how do I find it? So let's dive into that. So this is corporate accounts. So we're gonna shift our our focus from business areas into corporate accounts. So let's talk a little bit about corporate accounts. These are our customers grouped by company. So I'm a b I'm best friend. I'm a b to b company, and my customers are companies also. So corporate account is those customers grouped by company because I may have multiple contacts within that company. So my company is best run, and then my company's customers, the corporate accounts could be company a, company b, and company c. So let's take a look at those. And I'm gonna come here. If I come to contacts, you see that I have corporate accounts. So contacts, corporate accounts, and here are my corporate accounts. So they have an external ID. They have their country or region. You see that we have some additional information about them, a b c classification industry. We're gonna come back to what we can do with that additional information. But let's dive in a little bit more, and you'll see that we have the business area and then how many contacts we have within that company, within that corporate account. So let me look at the account fact sheet. And as soon as it opens, I can show you the various parts of this account sheet. Okay. So here is company a. Here is all this information I have about company a. I have some general information. Of course, the address, some communication. These are the contacts. Now contacts, you'll see Lisa Miller at company a. So contacts are the contacts that work for company. That is who I I'm at best run, and I'm gonna reach out to Lisa Miller at company a. So contacts are the ones that work for that company. Now account team, they are best run. So Penny Parks, remember that regional manager? Penny Parks is one of those regional marketers, and Penny Parks is a regional marketer at Best Run. She works for Best Run, and she is responsible for company a and for all the communications with company a. So contacts, they work for company a. Account team works for Best Run. These are our employees, our Best Run employees that are then responsible for those various companies. Now how are we gonna use Penny Park's information? Let's go back to our email. And this is an email that is going out to, let's say, company a and any other companies that Penny Parks is in charge of, and we need to give them information about who the representative is. So I'm gonna come over here to my personalization token, And notice here this is account data, so it's employee first name. I have contact data, etcetera. But I don't want contact data. I do want contact account data. This employee refers to contacts. So if I put employee in, that's Lisa Miller. That's not what I want here. I want Penny, so I can then use my corporate. Oh, I lie. I do want employee. I confuse that. I apologize. Employee is account team. So employee is account team. That is Penny Parks. That is what I want in here. So I'm going to put employee first name. If I use contact data, that would be list Lisa Miller because she is in our contact database. But account data, employee first name, I can go ahead and put employee last name. Well, not under phone number. Let's put her here, and let's put her phone number. We're gonna put Penny Park's phone number in here, employee phone, and then we'll put contact email, and that is employee email address. And now when this email goes out to Lisa Miller and whoever else, they can see who the representative is and who they should contact if they have any questions. So that is how I can use corporate accounts. I'm gonna use corporate accounts in one other way. I said it would come back to that other information located within corporate accounts. So let's go back to it, and we're going to create a segment. Here we can see just to recap what we just looked at. So within company a, we have Mark Smith and Lisa Miller, and then we have various other people. But now let's go into segments. So we are going to focus on account based segment. Remember when I was just in that email? Let me go back to my email. Oops. Let's put it somewhere else. So this is account data. So I'm looking at account based segment. This is based on all that corporate account data, and it's gonna target the contacts leaked linked to the accounts with specific attributes. So we'll look at those attributes. And this is ideal for b to b targeting and also prioritization. So let's go into it, and let's create let's get out of my email. And let's go into contacts, and I'm gonna open segments in a new tab so that we can create a segment. So the very first thing I have to do is select my business area. I'm just gonna select business area one, and I will do a standard segment. And I am looking at account based segment. Create accounts. Okay. So here is my template. My template is corporate accounts. I cannot change the business area. Once I have selected a business area, I cannot switch, so that is done at the beginning, and that is true of every asset. Once you have selected a business area, you cannot switch it to a different business area. And here I'm looking for all contacts assigned to accounts where, and it has some information. So let's go back to my corporate account so I can see what I'm looking for. So here, I'm gonna go back to general, and I have a b c classification. So let me go to my segment, and I can say a b c classification equals to account a. And this could mean anything depending on how here, we're just using very generic classification, but this could be an industry, a specific field, however you are organizing these companies, and that kind of information that you would then like to create segments so that you can reach out to all companies that have that attribute. So in this case, I'm gonna see all contacts assigned to accounts where ABC classification is equal to account a. Let's see what else I can segment off of here. So I also have prospect, and I can say all contacts assigned to accounts where prospect is true. And so I can do that as well. So then I have all the accounts where assigned prospect is true, and let's come back to our corporate accounts just so we can see where all of that various information is. I could also if I had industry set up, I could do industry. Just depending on what kind of information I wanna pull from here, I could pull all of that information. So that is how I create my segments. And let me go back in. So we looked at business areas. We looked at how to create them. We know that they need to be assigned. We know that assets can only be assigned to one business area, and contacts can only be assigned to one business area. We also saw that business area has to be selected before creating any of those assets, and business areas cannot be deleted. But they can be made inactive, but they cannot be reactivated. We also looked at corporate accounts, which is something that can be utilized for b to b companies, and we looked at how we can use that corporate account information to personalize our email, but also to create segments so that we can reach out to companies with those specific attributes. The last thing that I wanna look at is analytics. So I'm just going to work through some of these questions, so that we can do them together and we can look at some of these analytics. So on the home page, if there is no business area selected, what does the revenue impact percentage represent? So let's go look at it. I'm gonna come back to my home page. Let's get out of my emails and come back to my home page. So notice up here on the upper right hand side, I'm assigned to all these business areas, but I don't have any selected. Let me okay. I'll take note of all the revenue impact here. So I could look just France. This is a training account, so we don't have any information for France. But just to kinda give you an idea, I could look at business area one. I could select multiple. I could look at one and four. But if I deselect them, then here I'm looking at this revenue impact, this fifty seven percent. So what does this mean? This is for all the business areas. So if none are selected, then it gives the information for all the business areas. So fifty seven percent is the revenue impact for all these business areas that I am assigned to. The next question that I wanna look at is what is the revenue impact for business areas one and four combined? So now I'm going to select one and four. And here we can see I just lost my question. What is the revenue impact for those business areas? So now that we can see that it is fifty nine percent. Now we're gonna move to analytics, and we wanna look specifically under revenue analytics, and we wanna see what the top performing programs for business area three are. So let's go on the left and we're gonna look for analytics, and I'm gonna come down to revenue analytics. And I want business area three. I can select my date range and I can select the business area. Don't have anything selected currently, so let's select business area three. And the top performing program for business area three is this abandoned browse program. And then I can see the revenue, revenue impact, the purchases, and all the relevant information. You'll see that I can also go to a summary of that specific program if I wanted to look into the analytics of that program. So our last question is related to audience reporting. So we looked at revenue analytics. Let's hop over to audience reporting. Is it possible to compare two audiences from different business areas? So let's look at that. So we're gonna come back to analytics, and we're going to go to audience reporting. And I wanna select my audience. And here we can see that Austria is a part of business area three. Let's actually let's choose something different. Let's choose basketball. That is a part of business area four, and then let's choose football, which is a part of business area three. So I can even though both of these audiences audience is a segment, these audiences are a part of different business areas. I can select them within audience reporting. So I'm going to select these two, and I can apply them. And then here, I can look at audience reporting. I wanna look at these two different audiences, and I wanna compare the revenue generated over time, the average revenue per customer, and then I can look at their engagement. And I can see some of their other information, most popular product category, but I am able to compare these two audiences even though they belong to different business areas. So let's say my business areas I'm using business areas to divide by country. So I have different markets, and I want to see but I have the same group. Let's say that within both of those groups, I Best Run, sells shoes. So I wanna see everyone that is using my shoes to hike, that's buying hiking shoes. I have a group of a segment of all my customers that have bought hiking shoes, all of my hikers that have bought hiking shoes. But I wanna see how that compares market a versus market b. I can't do that. So I can still pull those groups, and I can say, oh, okay. I have this this group buying this product in this market and this group buying this product in this different market, and I'm able to compare those. So, yes, I can see that. So I am going to just check the q and a really quickly. Oh my god. Business areas. Let me see. Add a business area to account. A in okay. So the question is and let me just read it out loud. So in c for c, you have sales organizations on company level. So if you create them. So as business areas in engagement cloud and add a business area to account a in in engagement cloud, will the contacts that are added to that account a automatically also have that business area? Let me get a client at business area to account. Okay. I might have to follow-up with that question a little bit more. I have questions too. So we'll come back to that in just some oh, yes. Can you explain all context assigned to accounts where the part oh, yes. Of course. So I'm not seeing it. Automatically. Okay. Let me read it one more time. Business areas in engagement cloud. Add a business area to account a. Okay. So I think so you're I think it's where so add a business area to account a. It would I'm not adding a business area to account a in Engagement Cloud. I would if I had account a that is related to a company, I am assigning that account to a business area. So I'm not adding them, but I am assigning those accounts to various business areas. In area a and e c, will the contacts that are added to account a automatically yes. So if I so if I understand the question now. So, yes, if I have contacts within a certain account and that account is assigned to a certain business area, then those contacts should also be assigned to that business area. Yes. I am going to email you all of the documentation. There is not a chat in this webinar. I apologize. But I will email you afterwards, and I have all of the documentation. And that will explain more about how to import those contacts and assigning those business areas. So I will send that over to you. And then the second question and if you have any more questions, we are coming to an end. So this is a great time to please add your questions to the q and a, and then we can review those. So the next question was, can you explain all contacts assigned to accounts? Yes. So I think within corporate accounts is that so let me just let's go a couple of different places here. Let me open something up here, and let me look here. Let me find Penny. So Penny Parks is a contact in my contact database. I can look her up, and I can see that Penny is assigned to business area one, and I can see all of my various information about Penny Parks. Now we know that Penny Parks is part of a company. So let's go back to corporate accounts. And here I'm in corporate accounts, and this tells me all my information about company a. And then contacts is all of the contacts that work for company a. So in this case, we have it's not Penny Parks. Penny Parks works for someone else, but we have Lisa Miller. So Lisa Miller and Mark Smith, they work for company a. I think we have multiple Penny Parks. I apologize. This is a training account. We are limited in our aliases here. So our contacts are Lisa Miller and Mark Smith. Both of them work for company a, so they are here under the contacts. And then Penny Parks is their account team who works for Best Run. It's a different Penny Parks. It's a very common name in the Best Run world, apparently. But yes. Does that answer your questions with the contacts assigned to accounts? So these contacts are assigned to company a, to this corporate account. Okay. I'll give you a chance. I just wanna go back and review a couple of key takeaways. So just to recap a couple of things, users can be assigned and have access to many business areas. So I am a user within the platform, and I can be I have access to multiple business areas. The business area assignment. So I also have access to business area management, so I can create business areas. But I can create them. But in order to assign users to that business area, I do also have to have access to SAP Cloud Identity Service, which is CIS. That is outside of engagement in cloud. But as I showed, and let me just show that one more time, I can go here by just clicking on go to identity services, and it will take me directly there. Contacts and assets. So those are everyone all the contacts within our contact database, like Lisa and her colleague that I just forgot his name. I think it's Mark. They are the contacts, and any assets, segments, automations, emails, those can only be assigned to one business area. And business areas are either active or inactive. They cannot be deleted. You can only delete a business area when it is in draft status. So if it is in draft status, it can be deleted. But once it is set to active, it can't be deleted. And when it's it is set to inactive, it cannot be reactivated. So just an important note there. Oops. Let me before I fall, go ahead and put the feedback. I'm still here. I do see one more question, so let me come back to the question. But I'm going to here is the QR code to scan it, and you can please leave your feedback. We really appreciate your feedback. And then if you could also leave any comments for we would love to hear exactly what you liked, what you didn't like, what you would like to see in the future, etcetera. So I will leave that up for you, and then I will come back in just a minute to the questions. And thank you so much for joining today. I look forward to seeing you in the future.

