Email Marketing Platform
Our Email Marketing Platform empowers marketers to build, launch, and scale personalized, AI-driven email campaigns that convert buyers and drive repeat purchases.
The Email Marketing Platform trusted by leading brands and innovative
marketers across the globe
Reliable email deliverability meets real-time
AI-powered personalization.
Create dynamic, AI-powered segments with ease
Effortlessly segment your contacts based on data from any source, including their behavior across all customer touchpoints. Launch tailored email campaigns to segments with the highest revenue potential based on predicted actions and product affinities.
Build emails that will inspire and engage customers
Our intuitive Visual Content Editor allows you to drag-and-drop images, block-based content, and personalization tokens straight into your email. Add personalized product recommendations and special offers into emails based on browsing behavior, product affinity, and past purchase history.
Verify deliverability before you hit ‘send’
Drive quick marketing results by reaching more subscribers with your email campaigns. Deliverability Advisor analyzes your email marketing campaigns before you hit send and provides actionable guidance to ensure your emails reach inboxes.
Engage customers wherever they are
Web
Digital Ads
Mobile
Wallet
Conversational Messaging
SMS
In-Store
Contact Centre
Direct mail
Automate a single send or orchestrate a campaign
From sending transactional emails that blend with your brand’s look and feel to orchestrating strategic multi-email, cross-channel campaigns, SAP Emarsys gives you the agility to do it all from a single platform with minimal IT dependencies.
Optimize based on performance
Our platform gives you a single view of the data you need to prove, and improve, revenue impact from email campaigns. Our reporting capabilities are baked into the platform, making it easy for you to understand what’s working and pivot quickly to improve any under-performing metrics.
Hear it from our customers
Customer stories
See our Email Marketing Platform in action
Meet SAP Emarsys, the AI-powered Email Marketing Platform that empowers marketers to build, launch, and scale personalized, automated cross-channel campaigns that drive business outcomes.
- Hands on view of the platform
- Deep-dive into ready-made tactics
- Custom setup and integration options
- Pricing and onboarding unique to your business
"SAP Emarsys is the Ferrari of the automation platforms"
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Hear it from the industry
Learn more about how personalization fits into our wider Customer Engagement Platform
Discover more
AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.