Create AI-powered emails your customers will want to open
SAP Engagement Cloud helps you create personalized campaigns, automate lifecycle journeys, and send the right message at the right moment.
Book a Demo
Deploy personalized marketing campaigns at scale
The Email marketing solution trusted by leading brands across the globe
35% Increase in marketer productivity
53% Faster campaign launches
385% ROI over 3 years
Turn email into an always-on revenue engine
Create personalized email experiences your customers will love
SAP Engagement Cloud integrates your customer data from email, SMS, ads and beyond, and uses it to power 1:1 personalized experiences. Our AI-powered solution understands where each customer is in their journey, allowing you to personalize your emails based on lifecycle stage, spend, engagement and more.
Keep your email program online, even when you’re not. SAP Engagement Cloud helps you trigger personalized messages with real-time customer behavior, from transactional emails to full lifecycle journeys, minus the manual work. Launch faster, adapt in real time, and stay connected to customers at every stage.
Track the performance of every campaign down to segment level, and prove the impact of your email marketing efforts. SAP Engagement Cloud brings engagement, conversion, and revenue data together in one place, so you can analyze performance, attribute results, and optimize every campaign with confidence.
Work smarter, launch faster, and prove your impact with our email marketing solution
Frequently Asked Questions
With SAP Engagement Cloud, marketers can launch batch, triggered, transactional, recurring, and broadcast email campaigns. These include cart recovery, purchase confirmations, seasonal promotions, and legal updates — all easily automated and personalized to drive revenue.
Yes. SAP Engagement Cloud is built for ecommerce brands, combining AI personalization, predictive analytics, and automated segmentation. It helps convert shoppers, boost average order value, and create loyalty through highly targeted email programs.
SAP Engagement Cloud uses personalization tokens to dynamically insert contact-specific data into email content. Tokens pull from customer data fields and are reusable across campaigns. Marketers simply drag and drop tokens into emails, ensuring each recipient sees content tailored to their profile. Fallback text can be added for missing data to maintain message consistency.
SAP Engagement Cloud achieves 99% deliverability with Deliverability Advisor, which scans campaigns before sending. It identifies issues that may impact inbox placement and offers actionable insights to optimize campaigns and maximize reach.
Start fast with proven templates
Choose from ready-to-use email templates designed by our marketing experts, so your team can launch in days, not weeks.
Build AI-powered segments in seconds
Use built-in AI to segment your customers based on behavior, intent, and predicted actions, so you can send the right email, to the right person, at the right time.
Trigger emails in real time
Respond instantly to customer behavior, from browsing to purchase, with automated emails that reach customers at the moments they’re most likely to engage.
Personalize your campaigns at scale
Unify your cross-channel customer data and use AI to tailor every email to the individual, delivering relevant content, offers, and recommendations automatically.
Automate key lifecycle journeys
Deliver always-on email programs that guide customers from first purchase to long-term loyalty, without ever having to press send.
Reach the inbox with 99% deliverability
Improve deliverability with built-in tools that help your emails land in the inbox, so more customers see, open, and engage with your campaigns.
Create seamless experiences from email to in-store
Coordinate email with SMS, ads, in-store POS and more to deliver consistent, personalized experiences across every touchpoint. Engage customers wherever they are, reinforce your message across channels, and create journeys that feel less like promotions, and more like ongoing conversations.
See how Gibson creates show-stoppingomnichannel customer journeys
“SAP Engagement Cloud allows brands like ours to generate greater insights into consumer behaviors, create more consistent, personalized journeys, and deliver them across all our consumers' different touchpoints, within one single solution.”
Rick Almeida VP Ecommerce PUMA
“Already, e-mail has been a bit of a game changer for Ferrara. Our campaigns have driven really high engagement, and from an investment perspective, it’s a very effective channel for building loyalty with consumers.”
Dan Bartelsen Director of Information Technology Business Partners for E-commerce and Digital
Turn customer data into your competitive advantage
Unify customer, sales, and engagement data in one place, so you can build detailed segments, personalize every email, and trigger campaigns based on real customer behavior. Move faster, make smarter decisions, and act with confidence across your entire email strategy.
AI-powered email that gets smarter with every send
Every campaign you send makes the next one better. SAP Engagement Cloud uses AI to learn from behavior, refine targeting and timing, and optimize personalization, so your emails become more relevant, effective, and valuable over time.
What marketers say about SAP Customer Engagement Cloud
