AI-Powered SMS Marketing
Achieve faster results with personalized SMS
Connect with customers on and offline with personalized, adaptive SMS marketing campaigns and automations.
Engage customers with personalized, behavior-based SMS campaigns
Driving ROI from SMS and MMS campaigns without personalization, customer analytics, and proven use cases is ineffective and inefficient. SAP Emarsys delivers contextually relevant SMS campaigns powered by AI-driven customer analytics with proven tactics known to drive ROI for your business.
Increase email subscriber opt-in
Deliver time-sensitive messages
Increase order completion rates
Reach offline customers
Create personalized campaigns and automations in minutes
Save time and resources by building, personalizing, and rapidly deploying SMS campaigns without complex coding or IT intervention. Quickly create SMS campaigns and transactional messages that can be personalized to individual customers with drag-and-drop personalization tokens.
Accurately measure campaign impact
Discover what works best and make educated marketing decisions with revenue attribution & analytics. Track the ROI of specific campaigns, demonstrate SMS revenue contribution, optimize marketing activities, and spend budget more effectively.
Maximize reach for your SMS campaigns through partner integrations
Through integrations with partners such as Sinch, Attentive, Tall Bob and more, you can deliver personalized, two-way text or conversational messaging to mobile customers across the globe. Deliver 1:1 rich media content in real time as standalone text campaigns or as part of your omnichannel customer journeys.
Explore SAP Emarsys features, use cases + more
Respond to customer behavior in real-time
Take advantage of full cross-channel connectivity and automatically engage customers with time-sensitive, relevant communications. With SAP Emarsys, you can create and launch SMS automations based on dynamic triggers that react to customer behavior in real time.
Make SMS a two-way conversation
Give customers a new way to engage with your brand using Inbound SMS. With simple, customizable keyword-based triggers, you can turn SMS into a tool for collecting feedback, opting-out recipients, or enrolling customers in specific marketing programs.
Integrate easily with existing marketing channels
Experience true plug-and-play setup that connects with your marketing channels in minutes — without the need for developer support. With SAP Emarsys, you can effortlessly integrate SMS into your cross-channel mix and launch campaigns that complement your existing marketing strategies.
Hear it from our customers
Customer stories
Learn more about how SMS marketing fits into our wider customer engagement platform
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AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
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Frequently Asked Questions
SMS marketing in SAP Emarsys enables brands to send personalized, behavior-driven text messages to customers. Using AI-powered customer analytics, marketers can automate SMS campaigns, improve customer engagement, and drive ROI through both promotional and transactional messages.
SAP Emarsys utilizes drag-and-drop personalization tokens, allowing marketers to easily insert customer-specific data into messages. Combined with real-time behavioral triggers, this ensures highly relevant and timely SMS content that resonates with recipients.
You can send a wide variety of messages including promotions, discounts, appointment reminders, birthday offers, and abandoned cart notifications. Transactional SMS, such as order confirmations and password resets, are also supported and don’t require opt-in.
Yes. Marketing SMS messages require explicit customer opt-in, and easy opt-out options must be provided. SAP Emarsys supports unsubscribe links and keyword-based opt-outs via inbound SMS for compliance with regulations.
Absolutely. SAP Emarsys allows seamless integration of SMS into cross-channel campaigns. You can combine SMS with email, web, mobile, and CRM data to create unified customer journeys without developer involvement.
Yes, SAP Emarsys provides robust SMS reporting tools. Marketers can view delivery rates, revenue impact, opt-outs, bounces, and detailed campaign performance metrics. This data helps optimize future SMS marketing efforts for maximum ROI.
The platform provides detailed delivery status reports. Hard bounces (invalid numbers), soft bounces (temporary issues), and unknown delivery statuses are tracked, helping marketers maintain list quality and avoid wasted SMS spend.