AI Email Marketing

Power personalized email campaigns with innovative AI marketing automation

Our omnichannel customer engagement platform empowers marketers to build, launch, and scale personalized, AI-driven email campaigns that convert buyers and drive repeat purchases.

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The AI email marketing platform trusted by

leading brands and innovative marketers across the globe

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The AI email marketing platform trusted by leading brands and innovative marketers across the globe.

Break down data silos to create a connected customer view that enables 1:1 personalization
Use AI to identify priority customer segments and engage with personalized content
Achieve record high deliverability with our Deliverability Advisor
Display email content based on weather, device, date/time, geolocation and behaviour

The AI-driven email marketing platform chosen by 33k+ marketers globally

Marketers are under increasing pressure to do more with less time, budget, and resources. SAP Emarsys empowers the world’s most innovative brands by unifying their data, allowing them to personalize customer engagement at scale, and guiding them with AI-powered insights.

 

314.3M+

emails sent from a client in a single day

520M+

augmented AI predictions per month

4.9B+

contacts managed

05 Email Preview Test And Deliver At Scale

See SAP Emarsys in Action

Discover why thousands of marketers trust the SAP Emarsys to drive customer
engagement across multiple channels.

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Watch our 3 minute demo

Our AI email marketing capabilities

Create data-driven segments with ease

Effortlessly segment contacts based on how they engage on web, mobile, and email, or properties such as interests, locations, and demographics. Use Predictive Segments to know which contacts to target in order to drive the highest growth in revenue.

01 Email Create Data Driven Segments With Ease

Unlock AI for email marketing

Use Generative AI in your email marketing to tailor and personalize email subject lines and preview text. Automate content personalization based on your customers’ engagement levels, lifecycle stages, or predicted interactions. Improve open rates by using Send Time Optimization to send email campaigns at the times recipients are most likely to engage.

04 Ai Unlock Ai For Email Marketing

Automate a single send or orchestrate a campaign

From sending transactional emails that blend with your brand’s look and feel to orchestrating strategic multi-email, cross-channel campaigns, SAP Emarsys gives you the agility to do it all from a single platform with less IT dependencies.

 

04 Email Automate A Single Send Or Orchestrate A Campaign

Optimize based on performance

Our platform gives you a single view of the data you need to prove, and improve, revenue impact from email campaigns. Our reporting capabilities are baked into the platform, making it easy for you to understand what’s working and pivot quickly to improve any under-performing metrics.

06 Email Optimize Based On Performance

Hear it from our customers

Using dynamic product recommendations to achieve email personalization at scale

Hear their story

“We worked very closely with SAP Emarsys to build all of our templates and build the logic that meant we could do that at scale. Because now, a lot of what we do happens in the background.”

David Witts,
David Witts, CRM Manager, PUMA Europe

Leveraging conversational marketing to increase email-attributed web sales 43% YoY

Hear their story
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“What we try and do is utilize Web channel to aim for conversion at that onsite level by including the off-line sales into the SAP Emarsys feed.”

Scott Jonsmyth-Clarke,
Scott Jonsmyth-Clarke, Group CRM & Digital Communications Manager Sally Beauty Europe

Integrating email with waitlists to deliver personalized customer engagements

Hear their story

“In return, our customers know that they’re […] going to get a timely, sensitive email with the targeted information that they’re waiting for. This has been particularly instrumental in really coveted product launches.“

Jessica Ozella,
Jessica Ozella, Senior Director, Growth Marketing Reformation

See the SAP Emarsys AI Omnichannel Marketing platform in action

  • Hands on view of the platform
  • Deep-dive into ready-made tactics
  • Custom setup and integration options
  • Pricing and onboarding unique to your business

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Learn more about how AI Email Marketing fits into our wider customer engagement platform

Discover More

Customer Lifecycle Exported

Customer Lifecycle Management

Segment contacts by lifecycle, deploy specific tactics to accelerate customers from first purchase to loyalty, and view lifecycle reporting — all from within a single platform.

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Intelligence Analytics Exported

Intelligence & Analytics

Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels — without the need for a dedicated data team.

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Strategies Tactics Exported

Strategies & Tactics

Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy.

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Why is SAP Emarsys the platform trusted by 1500+ companies worldwide?
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Deliver the
predictable, profitable outcomes that your business demands with our omnichannel marketing solution

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