Bring together data sources across your business and activate them across every channel — personalizing every interaction.
AI Email Marketing
Power personalized email campaigns with innovative AI marketing automation
Our omnichannel customer engagement platform empowers marketers to build, launch, and scale personalized, AI-driven email campaigns that convert buyers and drive repeat purchases.

The AI email marketing platform trusted by
leading brands and innovative marketers across the globe
The AI email marketing platform trusted by leading brands and innovative marketers across the globe.
The AI-driven email marketing platform chosen by 33k+ marketers globally
Marketers are under increasing pressure to do more with less time, budget, and resources. SAP Emarsys empowers the world’s most innovative brands by unifying their data, allowing them to personalize customer engagement at scale, and guiding them with AI-powered insights.
314.3M+
emails sent from a client in a single day
520M+
augmented AI predictions per month
4.9B+
contacts managed

See SAP Emarsys in Action
Discover why thousands of marketers trust the SAP Emarsys to drive customer
engagement across multiple channels.
Our AI email marketing capabilities
Create data-driven segments with ease
Effortlessly segment contacts based on how they engage on web, mobile, and email, or properties such as interests, locations, and demographics. Use Predictive Segments to know which contacts to target in order to drive the highest growth in revenue.

Unlock AI for email marketing
Use Generative AI in your email marketing to tailor and personalize email subject lines and preview text. Automate content personalization based on your customers’ engagement levels, lifecycle stages, or predicted interactions. Improve open rates by using Send Time Optimization to send email campaigns at the times recipients are most likely to engage.

Automate a single send or orchestrate a campaign
From sending transactional emails that blend with your brand’s look and feel to orchestrating strategic multi-email, cross-channel campaigns, SAP Emarsys gives you the agility to do it all from a single platform with less IT dependencies.

Optimize based on performance
Our platform gives you a single view of the data you need to prove, and improve, revenue impact from email campaigns. Our reporting capabilities are baked into the platform, making it easy for you to understand what’s working and pivot quickly to improve any under-performing metrics.

See the SAP Emarsys AI Omnichannel Marketing platform in action
- Hands on view of the platform
- Deep-dive into ready-made tactics
- Custom setup and integration options
- Pricing and onboarding unique to your business
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Learn more about how AI Email Marketing fits into our wider customer engagement platform
Discover More
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across any of your channels.
Execute simple, single-channel campaigns, or create sophisticated, cross-channel journeys at scale.
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Segment contacts by lifecycle, deploy specific tactics to accelerate customers from first purchase to loyalty, and view lifecycle reporting — all from within a single platform.
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels — without the need for a dedicated data team.
Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy.
Accelerate business outcomes with world-class integrated solutions to unify data, personalize campaigns and drive growth.