3 Reasons to Break Up With Salesforce Marketing Cloud
- Creating personalization is a struggle
- You’re fatigued from platform overload
- You’re still hurting from slow implementation
Scroll down to find out more reasons to switch and what life is like with SAP Emarsys.
The customer engagement platform trusted by leading brands and innovative marketers across the globe
3 Reasons to Make the Switch
Creating cross-channel personalization is a struggle
- Your current marketing cloud makes connecting your data difficult and overly complex
- You can’t integrate your data without a tremendous amount of IT support
- Your marketing cloud makes true personalization near impossible for non-technical marketers
- You can only accelerate an omnichannel marketing approach by spending tons of extra money and resources
You’re fatigued from platform overload
- Your marketing cloud makes you purchase multiple SKUs and/or work in multiple systems to achieve your customer engagement goals
- Your team is wasting time and energy moving between platforms
- Your marketing cloud doesn’t allow you to unify all your data into a single platform and/or lacks a marketer-friendly UI
- Your team can’t be fast and agile because they’re overwhelmed with excessive features, functionality, and platforms
You’re still hurting from a slow implementation
- Your marketing cloud is struggling to ingest all your data sets
- Because you have lots of sophisticated, siloed data, your marketing cloud anticipates it could take up to a year to complete implementation
- You’re having trouble integrating your historical data, so you can’t get accurate insights from your new platform
- Adoption is slow because your team doesn’t understand the user interface of your new platform
What life is like with SAP Emarsys
Easily connect your data and channels
- Omnichannel personalization is made easy with AI, powered by known subscriber information, product catalog, and real-time site behavior.
- With its channel-agnostic service, omnichannel personalization makes the same personalization capabilities available across all channels for a unified user experience.
- Content-based reporting lets users measure and act upon content performance.
- Content blocks are dynamic for segments like product or category affinities, all without the need to bring in technical IT support.
Single, unified platform
- We build our intelligence and analytics natively in a single platform, making it easier for you to make data driven decisions.
- Customer engagement is measured through revenue, store visits, online/offline data, loyalty status and messages that influence conversions.
- You can define campaign success through revenue conversion as well as triggered events.
- Customer lifecycle management surfaces the best and future revenue opportunities and recommends the most effective tactics.
Agility & flexibility
- Marketers see quicker time to value with SAP Emarsys because we are a native ESP & control the entire process.
- Create emails from 60+ pre-built templates, A/B testing, HTML or drag and drop content blocks.
- When there’s a need for a content update (we get it, it happens), these changes are automatically applied to content from the master template with our Visual Content Editor.
- Multi-language support creates localized content fast with tokens from product catalogs that ensure the correct language is automatically selected.
“Salesforce was too complex for a smaller team to run. It required too many non-marketing related activities in order to do marketing. Because SAP Emarsys was simply the better fit and way easier to use”
Review sourced by G2
“Here SAP Emarsys is a lot more user-friendly, and our marketing team can work almost independently without the help of IT or external partners.”
Review sourced by G2
“Despite its reputation, the SFMC product has never met expectations. SAP Emarsys is a much more robust and seamless tool that requires less developer involvement.”
Review sourced by G2
SAP Emarsys vs. Salesforce Marketing Cloud
Industry Experts Agree
SAP Is a Leader in the 2025 Gartner® Magic Quadrant™ for Personalization Engines
For a sixth consecutive year, we’re recognized in the leaders quadrant.
See the SAP Emarsys Email Marketing platform in action
- Hands on view of the platform
- Deep-dive into ready-made tactics
- Custom setup and integration options
- Pricing and onboarding unique to your business
Get a Demo
Please complete the form below so we can get in touch.
Learn more about how personalization fits into our wider Customer Engagement Platform
Discover more
AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.