Retail Marketing Automation Platform
Convert more shoppers, more often, at higher value by creating seamless in-store to digital customer journeys.
The Marketing Automation Platform trusted by leading brands and innovative marketers across the globe
Our Retail Marketing Automation Platform allows you to personalize the customer journey across any touchpoint, from online to in-store and back
Unlock agile marketing automation
Through quick and easy setup, Emarsys integrates with all your existing marketing and commerce channels. Rapidly launch retail marketing campaigns and optimize performance in the moment to improve performance.
Orchestrate omnichannel campaigns at scale
Our Retail Marketing Automation Platform allows you to get started with native channels that can then be connected with strategic third-party providers to execute sophisticated omnichannel campaigns. Quickly adapt to the changing needs of your business and remove data and execution silos to launch campaigns fast.
Reach customers in the moments that matter with real-time automated triggers
Identify the critical moments in your customer’s journey and respond with the right message. Deploy a range of automations that trigger everything from abandoned cart to back in stock notifications in real-time.
Engage customers wherever they are
Web
Digital ads
Mobile
Wallet
Conversational messaging
SMS
In-Store
Contact Centre
Direct mail
See our omnichannel marketing automation capabilities in just 3 min
Deliver next-level automation through our technology integrations
Our Retail Marketing Automation Platform allows marketers to connect with third-party CDPs and build automations based on data within those systems. The composability of our platform also means marketers can easily build automated customer journeys across a growing array of channels, from ad networks like Google, TikTok and Criteo, to integrated direct mail, to SMS or conversational messaging apps, just to name a few.
Build automations based on customer lifecycle stage
The Emarsys retail marketing automation platform enriches your historical and real-time customer data with AI. This allows you to personalize based on actual or predicted customer lifecycle stage, spend, engagement, channel preference and more.
Measure business impact across automated programs and campaigns
Understand how your team’s marketing activities are impacting growth and revenue with Emarsys’ campaign, audience, store and revenue analytics dashboards.
Hear it from our customers
Customer stories
See our Marketing Automation Platform in action
Meet Emarsys, the AI-powered Retail Marketing Automation Platform that empowers marketers to build, launch, and scale personalized, automated cross-channel campaigns that drive business outcomes.
- Hands on view of the platform
- Deep-dive into ready-made tactics
- Custom setup and integration options
"Emarsys is the Ferrari of the automation platforms"
Book a Demo
Learn more about how personalization fits into our wider Marketing Automation Platform
Discover more
AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.