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Watch SAP Engagement Cloud in action

Today’s business leaders need more than campaigns— they need connected engagement that turns real-time data into meaningful customer action. But fragmented data, manual processes, and disconnected tools make personalized engagement hard to deliver. SAP Engagement Cloud changes that. By unlocking enterprise data through SAP Business Data Cloud— and connecting it seamlessly with SAP CDP and Analytics Cloud— teams can turn insight into action across every engagement. It brings customer insights and real-time operational data together, so brands can create more meaningful, connected experiences. This AI-powered solution provides teams with a complete, real-time understanding of the people they serve— what they need, what they love, and how they want to engage. High-value segments become living audiences, activated instantly through real-time AI-guided journeys that feel personal, consistent, and relevant across every touchpoint. Modern data services turn raw signals into trusted engagement data so teams make smarter, faster decisions without the manual lift. Customers expect personalization in every moment. Engagement Cloud enables omnichannel personalization by ensuring every message to each unique individual is timely and contextual, whether through conversational experiences, AI-driven dialogues, or channels like email, SMS, mobile, and web. Teams can use reusable templates, enforce global brand standards, and localize content at scale, ensuring every experience is on-brand. Intelligent automated workflows activate based on real-time business events, such as orders, inventory, service tickets, and loyalty milestones. And because Engagement Cloud is built to work natively with SAP Commerce Cloud, Sales Cloud, Service Cloud, and core SAP systems, every interaction is tied directly to what's happening in the business. All powered by a secure, cloud-native composable architecture built for global scale, compliance, and continuous innovation. This flexibility extends across SAP applications, enabling teams to engage confidently across brands, regions, and business areas. Because with SAP Engagement Cloud, every interaction becomes predictive, every message becomes personalized, every moment becomes measurable. Turn every moment into an opportunity to create connection, build trust, and drive measurable business outcomes. Power unique engagement with SAP Engagement Cloud.