66% US consumers say that they are more likely to purchase from a brand that has personalized recommendations*
Indianapolis USA — Emarsys, an SAP SE (NYSE: SAP) company, today announced that SAP has been positioned by Gartner® as a Leader in the 2023 “Magic Quadrant™ for Personalization Engines”*, for the SAP® Emarsys® Customer Engagement Platform.
According to the 2023 Gartner® Magic Quadrant™ for Personalization Engines, “Personalization remains a priority for digital marketing leaders. Relevant and timely messaging is key to educating customers, building consideration, and boosting conversions.”
Triggering includes the native ability to set up, trigger and measure personalized experiences, such as location-triggered or event-triggered messaging. This occurs across channels for a given individual through an interface targeted at and used by marketers.
SAP Emarsys’ journey builder feature creates automated personalized journeys across web, email and mobile channels, helping enterprise customers such as PUMA, Adidas Runtastic and Pizza Hut achieve omnichannel excellence, driving activation such as data capture, loyalty, and push message.
AI-driven segmentation, content selection, channel execution, and timing are at the heart of delivering true 1-to-1 personalization, resulting in incremental revenue growth within days.
Sara Richter, SAP Emarsys CMO commented, “Today’s customers demand a seamless omnichannel approach. I believe SAP’s recognition as a Leader for its Emarsys’s platform within the Personalization Engine Magic Quadrant for the fifth year in a row, shows our ongoing commitment to empowering enterprise marketers to deliver personalized customer experiences while driving loyalty and lifetime value.”