Emarsys to help Hong Kong’s leading wine distributor strengthen customer loyalty and maximize value
Jebsen Fine Wines, a division under Jebsen Group’s Beverage Business Unit, today announced their partnership with Emarsys, the only omnichannel customer engagement platform which streamlines workloads, improves customer engagement and achieves sustainable membership growth by building trusted, loyal and lasting customer relationships.
Driven by the increase in online spending triggered by the pandemic, Jebsen Fine Wines has experienced rapid business growth and tripled its sales in 2020. Due to its expanding customer base, the company requires a customer relationship management (CRM) system that offers personalized one-to-one interactions for better engagement and retention of customers while achieving cost effectiveness in a competitive landscape.
Through Emarsys’s fully integrated customer data platform (CDP), Jebsen Fine Wines will have complete access to its customers’ lifecycles. The cutting-edge platform eliminates silos and unifies customer data through an open architecture and API to drive more intelligent engagement and achieve customer-centricity. By leveraging historical data metrics, lifecycle segments, and personalization variables, Jebsen Fine Wines will be able to gain demographic insights of its customer profiles and simplify reporting, allowing it to segmentalize and manage customers and conversions effectively. Emarsys will also provide dedicated, professional and responsive support as well as integrated online training sessions to ensure that the Jebsen Fine Wine team transitions smoothly to the new system.
“With our expanding business and customer base, CRM will play an increasingly critical role in ensuring that customers will come––and come back––happily,” Bonnie Mak, Head of Consumer Business in Jebsen Fine Wines said. “Emarsys has completely unlocked our vision and helped us to realize the true value of our existing customer data. The powerful yet friendly solution will allow us to better monitor traffic and data, as well as better facilitate our communication with customers. We are excited that through the Emarsys platform, the deliverability rate of our messages will be well tracked on a user-friendly dashboard for analysis and reporting – making a difference to our e-commerce capabilities while enabling us to build long-term relationships with our customers in the current dynamic market.”
Adam Ioakim, Managing Director of APAC in Emarsys, also commented, “Jebsen Fine Wines has been a tastemaker in Hong Kong for decades, as it prioritizes customer experience. This has led to a huge loyal customer base and we look forward to working with the company as it continues on its trajectory of growth.”
About Jebsen Fine Wines
Jebsen Fine Wines are passionate wine lovers, and we’re always delighted to share our expertise with our clients, be it in person, via our website, or various other channels. When it comes to wine and beverage, you never stop learning, at least we’re not stopping anytime soon. Come along on the journey with us, we promise plenty of great drinking on the way.