Indiana-based marketing expert joins leading omnichannel customer engagement platform 

to scale the business across all functions to drive growth

Indianapolis, US, December 2021 — Emarsys’ growth as an SAP company continues at pace, as the omnichannel customer engagement platform announces the appointment of Christine Novak as SVP, Country Manager for North America.

Bringing her wealth of experience to drive growth by scaling the business across all functions, Novak will be directly responsible for the commercial performance of Emarsys’ North America team. As well as overseeing country operations and controlling strategies for new business and customer retention initiatives, recruitment, talent development, client strategy and customer outreach in the region will all form part of her remit.

Novak joins Emarsys with over two decades of experience in the software industry at her disposal, spending the last fifteen specifically in the digital marketing space at globaly recognized brands.

The appointment is the latest in an extensive phase of growth for Emarsys, which has already been bolstered by the appointment of Joanna Milliken as CEO, Meghann York as Global Head of Product Marketing, and Byron Pitney as Head of Engineering CX Marketing Cloud for North America. Hires are expected to continue across the world, including in London, Berlin, Paris, Moscow, Vienna, Sydney, Singapore, Hong Kong and Indianapolis.

Several internal promotions have taken place in the same time frame, such as Grant Coleman to Chief Revenue Officer and Shaffer Lovold, to Head of Revenue, North America.

Commenting on her new role, Novak said: “Emarsys is an amazing opportunity with a talented and driven group of colleagues. I am excited to put my years of experience in martech and customer growth and success to work.”

Also commenting on the role, Grant Coleman added: “Emarsys is investing and strengthening in the US. I can’t wait see Christine’s leadership drive growth in North America.