Emarsys integration doubles Cosabella’s subscription base through omnichannel marketing and is the next big step in Cosabella’s move into AI during 2017
INDIANAPOLIS, IN, USA – February 8th, 2017 – Emarsys, a leading global B2C marketing cloud company, announces that luxury lingerie brand, Cosabella has implemented the Emarsys artificial intelligence (AI) enabled marketing automation platform to enhance customer engagement and acquisition, and conversion growth. Since the platform’s integration in October 2016, Cosabella has gained a remarkable increase in new subscribers, doubling its subscription base, and grown the luxury brand’s email-led revenues by more than 60 percent compared to 2015. The roll out of the Emarsys platform is the next big step in Cosabella’s move into AI integration during 2017.
“As a second generation CEO my goal is to future-proof Cosabella,” said Guido Campello, CEO at Cosabella. “We will achieve this by hiring the best talent and working with the best technologies out there. Emarsys has not let us down and has wide applications across direct to consumer and our wholesale business.”
Cosabella is a family-owned Italian lingerie company, and gained initial recognition by designing the iconic bodysuit in the mid-eighties. With a flagship store in New York City, and products sold in thousands of independent boutiques and department stores across the US and around the world, the luxury brand today blends American innovation with Italian artisanship and provides a product mix that includes intimates, swim, shape and loungewear.
Cosabella uses the Emarsys Suite – including Automation, Predict Web Extend, Smart Insight and CRM Ads products – to deliver better engagement and value for both its B2B and B2C customers.
“Our customers have to navigate a dynamic, but crowded luxury retail landscape to find a product that offers both style and comfort. It is therefore critical for us to have an intelligent marketing partner to help us cut through the noise and engage effectively with our customers across different channels,” said Courtney Connell, Marketing Director at Cosabella. “Emarsys defines true personalization and effective cross-channel automation, and is delivering a major uptick in new customers, and unlocking previously hidden avenues of revenue creation. We are looking to expand our work by adding more features from the Emarsys marketing platform and realize the benefits of artificial intelligence to execute omnichannel campaigns at scale. This will, we hope, position us as the brand of choice in the luxury lingerie and intimate clothing space.”
The Emarsys B2C Marketing Cloud integrates customer intelligence, personalization, predictive recommendations, and omnichannel marketing at scale, and across all devices and social channels into a single cloud-based platform. By combining machine learning and AI, the platform converts raw consumer data into a deep understanding of each customer’s identity, creating highly personalized customer experiences and journeys.
Emarsys recently announced the launch of its AI Marketing (AIM) capabilities that aim to revolutionize the role of marketers, such as Courtney and her team, by bridging the execution gap between complex data science and scaling truly personal interactions with billions of customers.
“In today’s competitive business environment, companies, brands and retailers are looking to convert contacts into loyal customers and grow their market share. Cosabella uses the Emarsys B2C Marketing Cloud to unleash marketing innovation, deliver personalized messages, drive customer loyalty and enhance its ROI,” said Sean Brady, President of Americas at Emarsys. “We are proud of our fast growth in the U.S. and look forward to further expanding our operations and customer base in the region. Our work with Cosabella demonstrates the value of our platform and the recent launch of our AI capabilities will help us to achieve greater growth and deliver successful outcomes for our customers.”
Cosabella, meaning “beautiful thing”, was founded in 1983 by the Italian husband and wife team of Ugo and Valeria Campello. Now a second generation family business, Guido Campello is leading the company as CEO and Silvia Campello is spearheading operations as President and COO. Cosabella gained its initial recognition with the design of bodysuits in the mid-eighties. Over 30 years later the brand now comprises diverse product mix of intimates, swimwear, shapewear and loungewear sold worldwide. Cosabella blends American innovation and Italian artisanship with design headquarters in Miami and production headquarters in Italy.
Cosabella believes a woman’s lingerie should reflect her every mood. Each season vibrant, cutting-edge colors are produced; reflecting the high energy, eclectic world. The Cosabella’s mantra “Freedom of Color” is applied to each luxury collection, reaching a cult-like status for women around the world. For more information, go to www.cosabella.com
Director of Communications, Emarsys
Communications at Cosabella