HONG KONG
Elevating the Art & Science of Marketing In Person
The Power to the Marketer Festival 2023, presented by SAP Emarsys, showcased how top brands bring together art and science to create masterful customer experiences that inspire loyalty and achieve results that drive business outcomes.
Our stellar line-up of speakers from across retail and consumer product sectors shared tactics and insights on how to connect data to deliver next-level customer experiences. We dove deep into current macroeconomic trends and what they mean for cross-border e-commerce, and explored strategies for inspiring brand loyalty in the new generation of Asian shoppers.
Canvas at The Park Lane, Hong Kong
The event was located just across from Victoria Park, offering an exclusive and lavish venue for marketing and brand leaders to rub shoulders.
Why brand leaders attended Hong Kong
The Art of Digital Loyalty
Leaders learnt how marketers at top brands succeed in the real world by building meaningful relationships with customers through content, channels, creativity & connection.
The Science of Loyalty
Marketing experts discovered next-level tactics to help unlock data insights that allow you to understand your customers as individuals and connect with them at impactful moments.
CMO to CMO Networking
Like-minded senior marketers connected in the heart of the city at an exclusive venue with access to industry experts well-versed in the Art & Science of driving customer loyalty.
Session Highlights
Welcome Remarks
Marketing is about science – the technology, the data, and the analysis that enables us to understand our customers. At the same time, marketing is about art – the creativity, the design, and the magical moments that make a brand resonate. Join us as we bring together the art and science of marketing and explore proven strategies that can help marketers outperform their business goal
Brand Success Story
Client Success Team Lead for Greater China, Fiona Ho, will introduce Vitasoy, a brand from Hong Kong who are making a significant mark in an uncertain market and discuss their success story.
Realise the Power of Omnichannel, Personalised Engagement: Product & Strategy Innovations
Consumers today continue to change their spending habits in response to the ongoing shifts in the economic climate. Marketers and their technology have to adapt to meet the latest trends. In this session, we’ll dive deep into our main areas of investment for 2024 and beyond. You’ll get a clear understanding of what you can expect with the SAP Emarsys platform and how it will help marketers innovate with speed and agility to keep up with the pace of consumers.
Brand Success Story (Mandarin)
RVP of Revenue, Ginnie Lam, will introduce a brand from Greater China making a big wave in the industry and discuss their success story.
Adapt and Excel: Strategies for Success in a Shifting Macroeconomy (Mandarin)
Surging inflation and a looming global recession are having a big impact on marketers — budgets are tighter, leaders are turning up the pressure to prove value, and customers are more difficult to acquire. In this discussion, we’ll hear from leading brands on how marketers can adapt to overcome resource constraints, including how taking audit of your technology stack can make a difference in time and cost savings for your business. Also, we’ll take a look at cross-border e-commerce, ways to appeal to the changing values of young people, and how AI can help marketers tackle challenges in new ways.
Lessons from Loyalty a Leader
Over the past few years, we’ve seen how brands have been able to survive and thrive against rising costs, supply chain constraints and changing consumer behaviour. Top marketers are focusing on creating omnichannel brand experiences that prevent customers from looking elsewhere. In this conversation, we’ll explore how leading a retailer was able to create frictionless experiences across channels in a world of disruptions. We’ll discuss the importance of diversifying your channel mix and ways to maximise the impact of AI in digital marketing.
Thank You & Closing
Sponsored by
Omnichannel Masterclass