HONG KONG

2 November | 12:15PM

Elevating the Art & Science of Marketing In Person

With supply chain disruptions continuing, the global economy trending toward inflation, and shoppers tightening their budgets, marketers need new, innovative ways to engage customers.

The Power to the Marketer Festival 2023, presented by Emarsys, will showcase how top brands bring together art and science to create masterful customer experiences that inspire loyalty and achieve results that drive business outcomes.

Our stellar line-up of speakers from across retail and consumer product sectors will share tactics and insights on how to connect data to deliver next-level customer experiences. We’ll dive deep into current macroeconomic trends and what they mean for cross-border e-commerce, and we’ll explore strategies for inspiring brand loyalty in a new generation of Asian shoppers.

Hong Kong Pl Image

Experience Canvas at The Park Lane, Hong Kong

Located just across from Victoria Park, this exclusive and lavish venue offers a touch of class as you rub shoulders with marketing and brand leaders

Three more reasons to attend Hong Kong

Icn Learn

Learn about the Art of Digital Loyalty

You’ll hear first hand how marketers at top brands succeed in the real world by building meaningful relationships with customers through content, channels, creativity & connection.

Icn Trueloyalty

Get the Science of Loyalty Right

You’ll discover next-level tactics to help unlock data insights that allow you to understand your customers as individuals and connect with them at impactful moments.

Icn Welcome

Socialise in an Exclusive Location

You’ll connect with like-minded senior marketers in the heart of the city at an exclusive venue with access to industry experts well-versed in the Art & Science of driving customer loyalty.

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Omnichannel Masterclass

Watch On-Demand!

In-Person Agenda

2 November 2023

Join us in Hong Kong on for an inspirational day of provocative panel discussions, case studies, keynote sessions, and valuable networking that will equip you with the tools to elevate the art and science of marketing in your business.

12:15 – 12:30
Arrival & Reception
12:30 – 14:00
Networking Lunch
14:00 – 14:05
Welcome Remarks
14:05 – 14:20
Brand Success Story
14:20 – 14:55
Realise the Power of Omnichannel, Personalised Engagement: Product & Strategy Innovations
14:55 – 15:10
Brand Success Story (Mandarin)
15:10 – 15:40
Coffee Break & Group Networking
15:40 – 16:20
Adapt and Excel: Strategies for Success in a Shifting Macroeconomy (Mandarin)
16:20 – 16:55
Lessons from Loyalty Leaders
16:55 – 17:00
Thank You & Closing
17:00 – 19:00
AfterParty: Cocktail Networking Drinks at SKYE bar

Who’s Speaking

14:00 – 14:05

Welcome Remarks

Marketing is about science – the technology, the data, and the analysis that enables us to understand our customers. At the same time, marketing is about art – the creativity, the design, and the magical moments that make a brand resonate. Join us as we bring together the art and science of marketing and explore proven strategies that can help marketers outperform their business goal

Daniel Hagos
Daniel Hagos General Manager & SVP of Revenue APAC
14:05 – 14:20

Brand Success Story

Client Success Team Lead for Greater China, Fiona Ho, will introduce Vitasoy, a brand from Hong Kong who are making a significant mark in an uncertain market and discuss their success story.

Fiona Ho
Fiona Ho Client Success Team Lead, Greater China
Lydia Yau
Lydia Yau Head of Group Marketing Strategies and Communications
14:20 – 14:55

Realise the Power of Omnichannel, Personalised Engagement: Product & Strategy Innovations

Consumers today continue to change their spending habits in response to the ongoing shifts in the economic climate. Marketers and their technology have to adapt to meet the latest trends. In this session, we’ll dive deep into our main areas of investment for 2024 and beyond. You’ll get a clear understanding of what you can expect with the Emarsys platform and how it will help marketers innovate with speed and agility to keep up with the pace of consumers.

Michael Jonas
Michael Jonas Global Vice President, Client Success
14:55 – 15:10

Brand Success Story (Mandarin)

RVP of Revenue, Ginnie Lam, will introduce a brand from Greater China making a big wave in the industry and discuss their success story.

Ginnie Lam
Ginnie Lam RVP Revenue, Greater China
Tevis Liang
Tevis Liang Head of eCommerce
15:40 – 16:20

Adapt and Excel: Strategies for Success in a Shifting Macroeconomy (Mandarin)

Surging inflation and a looming global recession are having a big impact on marketers — budgets are tighter, leaders are turning up the pressure to prove value, and customers are more difficult to acquire. In this discussion, we’ll hear from leading brands on how marketers can adapt to overcome resource constraints, including how taking audit of your technology stack can make a difference in time and cost savings for your business. Also, we’ll take a look at cross-border e-commerce, ways to appeal to the changing values of young people, and how AI can help marketers tackle challenges in new ways.

Ivan Min (Host)
Ivan Min (Host) Customer Experience Head
Simon Wang
Simon Wang Head of Global DTC Department
Wenliang Wu
Wenliang Wu Digital Solutions & Operations Lead
16:20 – 16:55

Lessons from Loyalty Leaders

Over the past few years, we’ve seen how brands have been able to survive and thrive against rising costs, supply chain constraints and changing consumer behaviour. Top marketers are focusing on creating omnichannel brand experiences that prevent customers from looking elsewhere. In this conversation, we’ll explore how leading retailers were able to create frictionless experiences across channels in a world of disruptions. We’ll discuss the importance of diversifying your channel mix and ways to maximise the impact of AI in digital marketing.

Daniel Hagos (Host)
Daniel Hagos (Host) General Manager & SVP of Revenue APAC
Sidhanth Gopishetty
Sidhanth Gopishetty GM of Marketing & Customer Engagement
16:55 – 17:00

Thank You & Closing

Coming Soon
Coming Soon
Ema Pttm Festival 23 Masterclass Form Bg Min

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Live in Hong Kong

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Omnichannel Masterclass

Watch On-Demand!