HONG KONG
2 November | 12:15PM
Elevating the Art & Science of Marketing In Person
With supply chain disruptions continuing, the global economy trending toward inflation, and shoppers tightening their budgets, marketers need new, innovative ways to engage customers.
The Power to the Marketer Festival 2023, presented by Emarsys, will showcase how top brands bring together art and science to create masterful customer experiences that inspire loyalty and achieve results that drive business outcomes.
Our stellar line-up of speakers from across retail and consumer product sectors will share tactics and insights on how to connect data to deliver next-level customer experiences. We’ll dive deep into current macroeconomic trends and what they mean for cross-border e-commerce, and we’ll explore strategies for inspiring brand loyalty in a new generation of Asian shoppers.
Experience Canvas at The Park Lane, Hong Kong
Located just across from Victoria Park, this exclusive and lavish venue offers a touch of class as you rub shoulders with marketing and brand leaders
Three more reasons to attend Hong Kong
Learn about the Art of Digital Loyalty
You’ll hear first hand how marketers at top brands succeed in the real world by building meaningful relationships with customers through content, channels, creativity & connection.
Get the Science of Loyalty Right
You’ll discover next-level tactics to help unlock data insights that allow you to understand your customers as individuals and connect with them at impactful moments.
Socialise in an Exclusive Location
You’ll connect with like-minded senior marketers in the heart of the city at an exclusive venue with access to industry experts well-versed in the Art & Science of driving customer loyalty.
Omnichannel Masterclass
In-Person Agenda
2 November 2023
Join us in Hong Kong on for an inspirational day of provocative panel discussions, case studies, keynote sessions, and valuable networking that will equip you with the tools to elevate the art and science of marketing in your business.
Who’s Speaking
Welcome Remarks
Marketing is about science – the technology, the data, and the analysis that enables us to understand our customers. At the same time, marketing is about art – the creativity, the design, and the magical moments that make a brand resonate. Join us as we bring together the art and science of marketing and explore proven strategies that can help marketers outperform their business goal
Brand Success Story
Client Success Team Lead for Greater China, Fiona Ho, will introduce Vitasoy, a brand from Hong Kong who are making a significant mark in an uncertain market and discuss their success story.
Realise the Power of Omnichannel, Personalised Engagement: Product & Strategy Innovations
Consumers today continue to change their spending habits in response to the ongoing shifts in the economic climate. Marketers and their technology have to adapt to meet the latest trends. In this session, we’ll dive deep into our main areas of investment for 2024 and beyond. You’ll get a clear understanding of what you can expect with the Emarsys platform and how it will help marketers innovate with speed and agility to keep up with the pace of consumers.
Brand Success Story (Mandarin)
RVP of Revenue, Ginnie Lam, will introduce a brand from Greater China making a big wave in the industry and discuss their success story.
Adapt and Excel: Strategies for Success in a Shifting Macroeconomy (Mandarin)
Surging inflation and a looming global recession are having a big impact on marketers — budgets are tighter, leaders are turning up the pressure to prove value, and customers are more difficult to acquire. In this discussion, we’ll hear from leading brands on how marketers can adapt to overcome resource constraints, including how taking audit of your technology stack can make a difference in time and cost savings for your business. Also, we’ll take a look at cross-border e-commerce, ways to appeal to the changing values of young people, and how AI can help marketers tackle challenges in new ways.
Lessons from Loyalty Leaders
Over the past few years, we’ve seen how brands have been able to survive and thrive against rising costs, supply chain constraints and changing consumer behaviour. Top marketers are focusing on creating omnichannel brand experiences that prevent customers from looking elsewhere. In this conversation, we’ll explore how leading retailers were able to create frictionless experiences across channels in a world of disruptions. We’ll discuss the importance of diversifying your channel mix and ways to maximise the impact of AI in digital marketing.
Thank You & Closing
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Omnichannel Masterclass