Power your AI with the best data infrastructure
Segment collects events from your web and mobile apps and provides a complete data toolkit to every team in your company. Segment CDP enables companies to collect, clean, and activate AI-ready data. It helps you capture data from every customer interaction, consolidate that data into centralized user profiles and audiences, and connect the right data to the tools your teams need to grow.
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Segment and Emarsys
With Segment, all the customer data you are collecting from your websites, mobile apps, or servers gets sent and updated directly into Emarsys in real-time. In Emarsys you can easily map data from your segment.com data stream to data fields in the customer engagement platform. The integration allows you to create rules based on a sequence of events coming from segment.com to start marketing automation programs.