Segment
Power your AI with the best data infrastructure
About Segment
Segment collects events from your web and mobile apps and provides a complete data toolkit to every team in your company. Segment CDP enables companies to collect, clean, and activate AI-ready data. It helps you capture data from every customer interaction, consolidate that data into centralized user profiles and audiences, and connect the right data to the tools your teams need to grow.
Categories
Customer Data Platform
Location
101 Spear St Fl 1, San Francisco, California, 94105, USA
Segment and Emarsys
With Segment, all the customer data you are collecting from your websites, mobile apps, or servers gets sent and updated directly into Emarsys in real-time. In Emarsys you can easily map data from your segment.com data stream to data fields in the customer engagement platform. The integration allows you to create rules based on a sequence of events coming from segment.com to start marketing automation programs.
Key Integration Capabilities
Map any JSON property to a field in Emarsys account
Easily map data from your segment.com data stream to data fields and update your customer data in real-time
Start marketing automations based on a sequence of Segment events
The integration enables you to create a seamless omnichannel experience for your customers leveraging the customer data for personalisation and segmentation
Build real-time audiences faster
Reach faster time to value with real-time data unification across Emarsys and Segment and gain a complete view of each customer.
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