Planalytics, Inc.
Demand analytics firm enabling consumer-focused businesses to isolate, measure, & manage the weathers influence on their business
About Planalytics
Planalytics puts a consumer context around the weather, the most consistent and impactful external environmental driver of demand. Planalytics’ Weather-Driven Demand analytics quantify the impact that changes in the weather have on product-level sales down to individual time periods and locations. These analytics integrate into customer solutions to improve and automate core processes at scale.
Categories
Mob/Web/Mktg Analytics, Marketing Analytics
Location
North America Headquarters: 851 Duportail Road, 2nd Floor, Chesterbrook, PA 19087
European Headquarters: 8 St James’s Square – St James’s London, UK SW1Y 4JU
Planalytics and SAP Engagement Cloud
Planalytics Weather-Driven Demand (WDD) metrics integrate directly into SAP Engagement Cloud enabling digital marketers to personalize cross-channel campaigns using consumer demand analytics to deliver contextual targeting at scale and drive business outcomes.
Key Integration Capabilities
Leverage Relevant Product Content
Understand and incorporate relevant product content for your target audience based on weather context.
Optimize Ad Spend
Understand where and when to shift budget based on weather context.
Optimize Promotions
Understand what, where, when, and how much to promote based on weather context.
Measure Performance
Understand true campaign performance based on weather-neutral sales.
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