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About LinkedIn
LinkedIn is the world’s largest professional network, connecting over 1 billion members globally. For marketers, it offers unparalleled access to decision-makers and professionals, enabling precision targeting based on industry, organization, job title, and more. It’s the de facto social media platform to reach business-focused audiences and drive meaningful engagement among key decision-makers.
Categories
Digital Advertising
Location
LinkedIn Corporation, 1000 W Maude Ave, Sunnyvale, CA
LinkedIn and SAP Engagement Cloud
The integration of LinkedIn and SAP Engagement Cloud allows marketers to leverage SAP Engagement Cloud’s rich customer and account data to create highly targeted audiences and sync them seamlessly with LinkedIn for precision ad delivery. This synergy enables brands to reach decision-makers and hard-to-reach contacts with contextually relevant ads, scale lead generation through automated workflows, and enhance account-based marketing strategies—all while driving greater efficiency and impact across campaigns.
Key Integration Capabilities
Maximize return on ad spend
Sync audiences and target matched contacts on LinkedIn with personalized ads to engage with contacts from your target accounts.
Target decision makers at key accounts
Reach the right contacts at key companies through account-based targeting
Streamline lead generation
Import leads in real-time with LinkedIn Lead Generation Forms synced to your SAP Emarsys contacts to begin welcome and nurture campaigns.
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