charles
WhatsApp marketing platform for consumer brands to drive revenue, retention, and customer loyalty.
About charles
Charles is a WhatsApp marketing platform made in Berlin. Our software enables businesses to drive revenue, retention and customer loyalty by complementing existing marketing channels with the reach and richness of WhatsApp. Charles also integrated with select service and shops systems.
Categories
Instant Messaging, Messaging, Mobile
Location
charles GmbH
Gartenstraße 86-87
10115 Berlin
Germany
charles and SAP Engagement Cloud
Together, charles and SAP Engagement Cloud enable businesses to add WhatsApp as a marketing channel to achieve higher engagement, click-through, or conversion rates. The integration connects charles’ Journeys to Engagement Cloud’s automation centre to trigger WhatsApp flows and allows for the import of Engagement Cloud’s contact data into charles for personalization and segmentation of WhatsApp campaigns so businesses can truly complement their existing omnichannel marketing efforts.
Key Integration Capabilities
Open up a new sales channel.
Open up a new channel to enable more sales. Start complimenting your cross-channel marketing campaigns by triggering WhatsApp messages to selected products and offers. For example, to those who have not opened your email.
Abandoned cart and Birthday messages.
Connect charles’ Journeys to Emarsys to send automated WhatsApp flows triggered by Emarsys events such as Abandoned carts and Birthday campaigns. Adding exclusive discounts to these flows helps grow customer loyalty and increase purchase likelihood.
Personalize and segmentation.
Sync your Emarsys customer data to charles to build granular WhatsApp campaign audiences. Store customer responses via WhatsApp and leverage custom properties for more targeted and personalized WhatsApp campaigns.
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