Omnichannel Marketing Platform
Effortlessly connect and execute customer engagement across channels
Discover how the SAP Emarsys omnichannel marketing platform helps marketers engage their customers wherever they are, with what they want.
Giving more power to omnichannel marketers
The SAP Emarsys omnichannel marketing platform supports a breadth of both native channels and an extensible ecosystem of best-in-class partner integrations that unlock additional revenue streams, scalability and innovation.
Balance sophistication and ease-of-use with AI-powered email. Deliver marketing and transactional emails with agility, precision and reliability. Segment contacts, personalize content with AI, and integrate email into cross-channel campaign automations to drive revenue for the business.
Web
Make your website more interactive with personalized on-page experiences and proactive web push messages. Tailor your website to individual visitors with special offers and AI-powered recommendations based on real-time session and historical first-party data.
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Digital Ads
Build dynamic segments using your first-party contact data and target them with personalized advertising campaigns across Facebook, Instagram, Messenger, Google, TikTok, LinkedIn and Criteo.
SMS
Reach customers offline and on-the-go with 1:1 personalized SMS campaigns. Engage with real-time offers and time-sensitive updates based on customer behavior and location to influence engagement and conversion.
Mobile Wallet
Launch mobile wallet campaigns with personalized passes such as digital vouchers and loyalty cards, natively through our platform. Drive mobile engagement without an app and close the loop on the digital to in-store experience.
Orchestrating omnichannel customer journeys
In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty
Mobile App
Increase mobile engagement and revenue through real-time, mobile app driven experiences like inbox, in-app, or push messages. Accelerate business outcomes with proven mobile engagement strategies as part of your omnichannel mix.
Conversational Messaging
Interact directly with customers all around the world through feature-rich conversational apps like WhatsApp. Deliver personalized content and offers or engage in two-way semi-automated conversations that nurture customer loyalty.
Direct Mail
Incorporate high touch direct mail as a strategic part of your omnichannel marketing strategy. Send relevant and timely print mailers using transactional and behavioral first-party data to segment, personalize and automate offline engagement.
In-store
Unlock and activate omnichannel data to deliver 1:1 personalization in-store. Create a consistent, connected customer experience with unified first-party data and AI-powered marketing automations.
Contact center
Connect your marketing activities and data to your contact center to deliver 1:1 personalized customer service interactions that grow loyalty and increase customer satisfaction.
Learn more about how omnichannel marketing fits into our wider customer engagement platform
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AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
Frequently Asked Questions
"An omnichannel engagement campaign is a coordinated marketing effort that uses multiple channels - such as email, SMS, and digital ads - to engage customers consistently from a single, automated program. In SAP Emarsys, these campaigns can be triggered by real-time customer actions or events, enabling marketers to deliver timely, relevant messages on the channel most likely to drive engagement. This seamless approach helps build stronger customer relationships and improves campaign performance across the entire journey.
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SAP Emarsys enhances customer engagement by leveraging data to power AI-driven personalization and automation. It allows marketers to create targeted campaigns based on customer behavior and preferences, ensuring relevant messaging across all touchpoints. This approach fosters stronger customer relationships and increases conversion rates through consistent engagement.
"SAP Emarsys' omnichannel marketing platform supports marketers with:
- AI-Powered Personalization: Enhances relevancy withtailored content based on customer data.
- Automated Campaign Management: Streamlines the creation and execution of marketing campaigns.
- Integrated Customer Data: Consolidates data from various sources for a unified customer view.
- Real-Time Analytics: Provides insights into campaign performance and customer behavior."
"SAP Emarsys' omnichannel marketing solutions are versatile, benefiting a variety of industries, including:
- Retail and E-commerce: Enhancing customer shopping experiences across channels.
- Travel and Hospitality: Providing personalized offers, communications, and experiences.
- Media and Entertainment: Engaging audiences with tailored content.
- Consumer Products: Building brand loyalty through consistent messaging and personalized experiences.
- Sports and Entertainment: Driving fan loyalty with personalizaton and engagement.
- Ultilities: Delivering streamlined experiences and communications."
Omnichannel Content Blocks in SAP Emarsys are reusable design elements used across different channels. They allow marketers to separate content design from campaign execution, enabling consistent branding and efficient campaign creation. Users can build once and reuse across multiple campaigns and channels, ensuring a streamlined, omnichannel marketing experience.
Yes. SAP Emarsys is purpose-built for marketers, no technical expertise required. Its user-friendly interface, intuitive campaign creation, and pre-built automations let teams launch and optimize omnichannel campaigns quickly, without coding. While IT can support integrations or advanced use cases, most daily tasks are managed easily by marketing teams. With SAP Emarsys, complexity is handled behind the scenes so you can focus on delivering results faster.