Technology Integrations
Extend the capabilities of your SAP Emarsys Customer Engagement Platform
Accelerate your business outcomes with our broad ecosystem of world-class, certified partner extensions to unify data, personalize campaigns across channels, and drive growth.
Explore our extensible ecosystem of omnichannel integrations to help you deliver intelligent customer engagement
Connect the SAP Emarsys Customer Engagement Platform to best-in-class solutions that support your brands’ needs in commerce, data, marketing, channels and content, and help you execute omnichannel use cases spanning the customer lifecycle from acquisition to loyalty.
Commerce
Connect to customer, product, transaction and real-time events
Data
Connect to databases, data warehouses and data lakes
Channels
Connect to activate new customer engagement channels
Marketing
Connect to get more out of complementary marketing technology
Content
Connect to use content more effectively for omnichannel campaigns
Technology partners
Explore best-in-class solutions that integrate with the SAP Emarsys platform, enabling adaptability and faster time to value, and driving profitable growth.
Advertising integrations
Explore which ad networks SAP Emarsys integrates with to enable deeper segmentation and personalized digital advertising campaigns.
SAP Emarsys x SAP integrations
Explore which SAP solutions integrate with the SAP Emarsys platform to create personalized omnichannel experiences that deliver business outcomes.
Orchestrating omnichannel customer journeys
In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty
Developer resources
Access resources to help you onboard and integrate SAP Emarsys into your tech stack ensuring data, content, and channels are correctly setup.
Expert Solution Partners
Browse an extensive list of Solution Partners who can support with implementing the SAP Emarsys platform, integrating it with your technology stack, and producing creative content.
Learn more about how technology integrations fit into our wider Customer Engagement Platform
Discover more
AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
More on omnichannel technology integrations
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Frequently Asked Questions
Omnichannel technology integrations in SAP Emarsys enable seamless data exchange across SAP solutions, technology partners, digital ad platforms, and more—empowering businesses to extend the capabilities of the SAP Emarsys platform and unlock additional value. These integrations support unified customer profiles, automated campaigns, and real-time data synchronization, allowing marketers to deliver consistent, data-driven personalization across all touchpoints.
SAP Emarsys connects with SAP Commerce Cloud via native integration that syncs customers, orders, and events in near real time. It supports marketing use cases like welcome emails, cart abandonment triggers, and post-purchase upsells. Product and consent data are also synchronized, allowing for rich personalization and lifecycle marketing without manual data handling.
Yes, SAP Emarsys provides native plug-ins for both Shopify and Adobe Commerce (Magento). These technology integrations automatically sync customer, event, product, and order data. They also enable features like Web Extend tracking, smart segmentation, and personalized messaging, helping businesses automate 1:1 customer experiences that drive conversions and increase retention.
SAP Emarsys's Google Analytics integration imports web behavior data like page visits and file downloads. Marketers can create segments based on this data, such as visitors to product pages or those who downloaded whitepapers, and trigger automation workflows that re-engage these contacts via personalized email or targeted ad campaigns.
SAP Emarsys offers prebuilt, certified integrations with leading commerce, CRM, and analytics platforms. These technology integrations accelerate time to value, ensure data consistency, and power sophisticated marketing use cases. With centralized campaign management and automated personalization, SAP Emarsys helps brands scale 1:1 engagement across every channel.
Yes, SAP Emarsys is designed with integration flexibility in mind. It connects with your existing tech stack, including CDPs, CIAMs, loyalty platforms, and ERP systems. Its composable infrastructure ensures easy onboarding, making it a scalable choice for businesses looking to unify customer data and enhance personalization across channels. SAP Emarsys is also supported by a broad partner ecosystem and an open API framework, making it easy to integrate with virtually any third-party solution while continuing to get value from the tools you already use.