Unleash the power of personalized
AI-driven engagement
Convert first-time shoppers into loyal,
high-value customers
Power end-to-end customer lifecycle engagement that builds loyalty and drives growth
Customer loyalty isn’t earned through points — it’s built through meaningful interactions that keep your customers coming back. Use connected data, AI, and personalization to engage customers across the lifecycle, deepen relationships, and grow customer lifetime value.
See how SAP Emarsys empowers customers at Gibson Guitars
7 ways to use your first party data (Creatively!)
This guide outline seven powerful and unconventional strategies that turn your first party data into fuel for growth.
Customer Loyalty Index 2025
This ebook breaks down the six types of customer loyalty, the trends by channel and industry and some practical “loyalty-levers” to help you turn insights into immediate actions.
B2B Buyer Loyalty Index 2025
This ebook breaks down the six types of B2B buyer loyalty, the rise of AI-first loyalty and explores the channel insights and how loyalty ROI can still be elusive without connected data.
AI in Retail Report: Advancing in the Engagement Era
For this global research, now in its third year, SAP Emarsys surveyed 10,000 general respondents and 1,250 marketers. Discover their attitudes toward AI and how they’re using it in this Engagement Era, where marketers are teaming up with IT, sales, service, and other partners across the business to differentiate their brand through highly personalized customer engagement.