Unleash the power of personalized
AI-driven engagement
Convert first-time shoppers into loyal,
high-value customers
Today’s business leaders need more than campaigns— they need connected engagement that turns real-time data into meaningful customer action. But fragmented data, manual processes, and disconnected tools make personalized engagement hard to deliver. SAP Engagement Cloud changes that. By unlocking enterprise data through SAP Business Data Cloud— and connecting it seamlessly with SAP CDP and Analytics Cloud— teams can turn insight into action across every engagement. It brings customer insights and real-time operational data together, so brands can create more meaningful, connected experiences. This AI-powered solution provides teams with a complete, real-time understanding of the people they serve— what they need, what they love, and how they want to engage. High-value segments become living audiences, activated instantly through real-time AI-guided journeys that feel personal, consistent, and relevant across every touchpoint. Modern data services turn raw signals into trusted engagement data so teams make smarter, faster decisions without the manual lift. Customers expect personalization in every moment. Engagement Cloud enables omnichannel personalization by ensuring every message to each unique individual is timely and contextual, whether through conversational experiences, AI-driven dialogues, or channels like email, SMS, mobile, and web. Teams can use reusable templates, enforce global brand standards, and localize content at scale, ensuring every experience is on-brand. Intelligent automated workflows activate based on real-time business events, such as orders, inventory, service tickets, and loyalty milestones. And because Engagement Cloud is built to work natively with SAP Commerce Cloud, Sales Cloud, Service Cloud, and core SAP systems, every interaction is tied directly to what's happening in the business. All powered by a secure, cloud-native composable architecture built for global scale, compliance, and continuous innovation. This flexibility extends across SAP applications, enabling teams to engage confidently across brands, regions, and business areas. Because with SAP Engagement Cloud, every interaction becomes predictive, every message becomes personalized, every moment becomes measurable. Turn every moment into an opportunity to create connection, build trust, and drive measurable business outcomes. Power unique engagement with SAP Engagement Cloud.
See how SAP Engagement Cloud empowers customers at Gibson Guitars
Are you ready to rock and roll? Gibson has been shaping sound for all things music for over 100 years. We've got fans that have either never touched an instrument, never touched a guitar, but are deeply rooted in music and music culture, all the way through to the most world-renowned, the best artists, to ever play. We were fairly basic in the CRM world until we started working with Emarsys. We were immediately able to utilize data, immediately then take it into personas, and how do we reach our different types of fans, in the different ways, that we know that they are wanting us to connect with them? Guitar is a lifelong journey for people. For us to be able to connect with them throughout different steps in that journey has been really vital. We’re really excited to take the data that we are able to get and start to have a more engaged relationship with our fans. That's where Emarsys is coming into play in such a wonderful way. It helps us paint that customer picture in a way that we weren't doing before. Without data, we're guessing, and that's not a place that anyone wants to be. It's not a one size fits all. It's really understanding based on your purchase, what do you need next? Email revenue has grown about 50% in the first year since using Emarsys and the email impact on the business overall has been about 27%. We want to understand how we can connect with you, individual fan, based on where you are, based on how you want to interact with us. And that's where Emarsys has continually come into play with us. And again, I am very thrilled to just keep that relationship going because as we all know, it's it’s been extremely fruitful so far.
