Emarsys participates at NRF 2024 Retail's Big Show

With over 8 million fan data records, FC Bayern München has a comprehensive portrait of its global fan base, including individual needs and interests. Learn how SAP technology has helped one of the world’s most successful clubs create its “golden fan record” and leverage this data treasure to personalize its engagement with fans.

With the possible extinction of third-party data, companies are increasingly dependent on internal customer data to make more-effective decisions. Find out how SAP technology can support this and allow you to stand out from the competition, generate more revenue, create a more positive relationship with customers, and improve a data-driven culture.

The cost of acquisition vs retention is a conversation that’s become particularly relevant in the face of tightening marketing budgets and smaller teams. Savvy marketers are turning increasingly to advocacy data as a way of both lowering acquisition costs through referral programs and a means of identifying and rewarding VIP customers In this session Brand Alley’s Head of Marketing, Michelle Hurney is here to discuss: How advocacy data and Extended Customer Revenue are changing the way brands view VIP customers How they are maximising word of mouth to supercharge their growth Using advocacy data in paid search and social effort

AI-powered retail: Strategies for monetizing predictive technologies

For insights into how marketers are navigating tomorrow’s marketing priorities, SAP partnered with Forrester for another best-in-class analysis for understanding challenges and practices in omnichannel customer engagement. In this session, we’ll uncover the impact connected campaign strategies have on business growth and customer retention.

Wella Company is an innovative global leader in the beauty industry, leveraging technology as one way to inspire consumers and beauty professionals to look, feel, and be their true selves. Learn how Wella Company and its 15 brands leverage actionable data to create impactful customized solutions that build lifelong relationships across their B2C, B2B, and D2C operations.