Emarsys participates at NRF 2024 Retail's Big Show

In partnership with Logo Sap

January 13-16
Jacob K. Javits Convention Center, NYC
Find us at SAP Booth: 4323

Nrf2024 Agenda Hero Visual
01 Logo Samsonite K
03 Logo Sephora K
05 Logo Shein K
4 Logo Ribbon Gibson
07 Logo Canon K
08 Logo Homedepot K

Monday January 15

11:00am ET
Location: Booth 4323

The Digital Journey of Soccer Giant FC Bayern München

With over 8 million fan data records, FC Bayern München has a comprehensive portrait of its global fan base, including individual needs and interests. Learn how SAP technology has helped one of the world’s most successful clubs create its “golden fan record” and leverage this data treasure to personalize its engagement with fans.
Michael Fichtner
Michael Fichtner
Logo Left Fcbayern
Dee Kundra
Dee Kundra
Managing Director, Americas Office
Logo Left Fcbayern
1:30pm ET
Location: Booth 4323

The Power of Customer Data: Beyond Communcation

With the possible extinction of third-party data, companies are increasingly dependent on internal customer data to make more-effective decisions. Find out how SAP technology can support this and allow you to stand out from the competition, generate more revenue, create a more positive relationship with customers, and improve a data-driven culture.
Eduardo Lemos Felippelli
Eduardo Lemos Felippelli
CRM and Analytics Director
Logo Left Axo
2:15pm ET
Location: Booth 4323

How BrandAlley Leverages Advocacy Data to Supercharge their Growth

The cost of acquisition vs retention is a conversation that’s become particularly relevant in the face of tightening marketing budgets and smaller teams. Savvy marketers are turning increasingly to advocacy data as a way of both lowering acquisition costs through referral programs and a means of identifying and rewarding VIP customers In this session Brand Alley’s Head of Marketing, Michelle Hurney is here to discuss: How advocacy data and Extended Customer Revenue are changing the way brands view VIP customers How they are maximising word of mouth to supercharge their growth Using advocacy data in paid search and social effort
Michelle Hurney
Michelle Hurney
Head of Marketing
Logo Left Brandalley
Kat Wray
Kat Wray
Director of Strategic Partnerships
Mention Me Logo
3:15pm - 3:45pm ET
Location: Expo, Level 1, Expo Stage 2

NRF Big Ideas Session

AI-powered retail: Strategies for monetizing predictive technologies
Kristin Howell
Kristin Howell
Global Vice President, Retail Solution Management
Logo Left Sap
Karen Etzkorn
Karen Etzkorn
Chief Information Officer
Logo Left Qurate
Kelly Fladger
Kelly Fladger
SVP, Chief Human Resources Officer
Logo Left Havertys

Tuesday January 16

11:30am ET
Location: Booth 4323

The Omnichannel Difference: How to Create Higher Customer Lifetime Value

For insights into how marketers are navigating tomorrow’s marketing priorities, SAP partnered with Forrester for another best-in-class analysis for understanding challenges and practices in omnichannel customer engagement. In this session, we’ll uncover the impact connected campaign strategies have on business growth and customer retention.
Mo Awada Emarsys
Mo Awada
Chief Services Officer
12:00pm ET
Location: Booth 4323

Styling the Ultimate Data-Driven Engagement with Wella Company

Wella Company is an innovative global leader in the beauty industry, leveraging technology as one way to inspire consumers and beauty professionals to look, feel, and be their true selves. Learn how Wella Company and its 15 brands leverage actionable data to create impactful customized solutions that build lifelong relationships across their B2C, B2B, and D2C operations.
Aaron Bradley Wella (1)
Aaron Bradley
Vice President, Technology & GTM Innovation, Wella Company
Wella Logo Blk Left (1)
Sara Richter Emarsys
Sara Richter
Chief Marketing Officer
Ema Pttm Festival 23 Masterclass Visual

Elevating the Art & Science of Marketing

The 2023 Power to the Marketer Festival was a year-long series of marketer-led moments happening all across the globe, showcasing the work of individuals and teams blending art and science to create masterful customer experiences and achieve results that keep their brands thriving.

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