In the news
SAP finds manufacturers advancing AI adoption as connected data becomes a competitive edge
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UK manufacturers see AI as key to customer loyalty
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UK manufacturers see AI as key to customer loyalty
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86% of UK manufacturers say AI is essential for customer growth
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Agentic Marketing Turns Marketers into Agent Conductors
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Enterprise AI increasingly embedded in workflows but humans still in control
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SAP’s CMO on Why Brands Are Sitting on a “Dark Data” Time Bomb
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SAP signals channel role as AI becomes increasingly embedded
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UK firms embed AI in workflows but keep human control
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UK firms embed AI in workflows but keep human control
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Sara Richter of SAP Engagement Cloud: “Too many brands are failing to deliver the real-time engagement and connected experiences that customers expect”
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Everything Mark Ritson thinks marketers get wrong about AI
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SAP study finds AI agents shape Gen Z buying decisions
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Real-Time Engagement Will Define How Brands Win in 2026
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SAP study finds AI agents shape Gen Z buying decisions
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Moving Beyond Rules-Based Workflows to Coordinated System of AI Agents
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SAP Engagement Cloud CMO: If your customers are sharing their data, they expect something back
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Sapphire 2026 – What SAP actually did for CX
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SAP Sapphire showcases ‘new SAP’ with agentic AI infrastructure ecosystem & tools
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Personalization at Scale: Designing AI Experiences That Build Trust, Not Surveillance
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SAP and Google Cloud Expand Partnership to Deploy Multi-Agent AI
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The Unifying Effect of Customer Engagement on Business Functions
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SAP and Google Cloud Partner to Bring Agent-Based AI Execution to Marketing
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The engagement divide: why brands think they’re winning while customers walk away
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