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AI, omnichannel strategies boost U.S. customer loyalty

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The death of brand loyalty? Gen Z drives a loyalty ‘recession’

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SAP Emarsys research flags death of brand loyalty as Gen Z customers obsess over viral products

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SAP’s role-aware Joule Assistants will partner with workers

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As Britpop legends Oasis return, Gibson doubles engagement and grows revenue through personalised CX

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Third of UK marketers have ‘dramatically’ changed AI approach since AI Act

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Marketing AI boom faces crisis of consumer trust

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The Data Integration Challenge: Why Customer Engagement Needs Enterprise Architecture

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Over half of UK consumers put off by impersonal brand experiences

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How Krispy Kreme Used Omnichannel Strategies to Sweeten the Customer Experience

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The Future of CPG Marketing: How to Navigate Engagement, Data and Disruption

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AI Is Your Competitive Advantage: A CEO’s Guide In 2025

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Over 80% of Brits feel undervalued by brands they’re loyal to

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Gen Z loyalty might be worth £2.5B in January sales

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New SAP Emarsys Report: 83% of Consumers Feel Brands Don’t Value Their Loyalty

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£2.5BN OPPORTUNITY FOR BRANDS WHICH AVOID GEN Z RED FLAGS IN ‘25

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From Bland Loyalty to Brand Loyalty: Why Brands Can’t Afford to Bore Gen Z

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UK consumers show 'silent loyalty' to brands finds study

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5 Consumer Products Trends Forcing Change in 2024

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SAP Emarsys Announces AI Product Finder, as Demand for AI Powered Retail Reaches a New High

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