Australian women’s fashion retailer automates 12% of online revenue

Sydney, Australia, 27 February 2020 – Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, today announces the results of its partnership with Australian women’s fashion retailer Forever New. More than 12% of Forever New’s online revenue is now automated, generated from 14 customer journeys created in the Emarsys platform that deliver a personalized, seamless omnichannel experiences for its customers.

With more than 86 stores in Australia and 200 overseas, Forever New turned to Emarsys in early 2018 to help scale and deliver genuinely personalized customer experiences to build and retain trusted, loyal and long-lasting customer relationships.

A fully integrated Customer Data Platform has allowed Forever New to deliver a unique experience every time a customer shops, leveraging Emarsys’ built-in email, SMS, web and social media tools to streamline and personalize experiences for customers across all channels.

Forever New has also opted for Emarsys’ customer intelligence module to unify customer data and categorise it into smart segments for automated marketing. Forever New has witnessed significant growth from its email marketing (60%) and CRM advertising (70%) over the last six months as a direct result of its ability to segment its data and run targeted campaigns.

“With Emarsys, we’ve been able to unify multi-channel customer data, honing in on specific customers across every channel,” said Carolyn Mackenzie, Managing Director, Forever New. “Harnessing the power of automation and artificial intelligence to drive efficiencies and accelerate business outcomes has helped us to grow Forever New in a more profitable way.”

“The Emarsys platform has been built to deliver measurable business results by enabling genuinely personalized experiences for customers across every channel,” said Adam Ioakim, Managing Director, APAC, Emarsys. “Channel agnostic, customer-centric personalization is one of the most powerful tools in a marketer’s arsenal, and it’s successes like Forever New’s that drive both our team and the continuous improvement of our platform.”

About Forever New

Founded in Melbourne, Australia, and loved across the globe, Forever New is known for its effortlessly wearable and timeless collections that celebrate modern femininity. Forever New places customer experience at the core of its vision and ensuing operations.