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SAP Engagement Cloud x Google Survey Report Australian Xmas Shopping Survey
What’s Inside
Recent research on Australian customers’ holiday shopping habits and attitudes, based on 800+ survey participants
Easy-to-digest, visualized breakdown of research based on age, gender, and geography
Actionable insights to help retailers prepare for and adapt to 2021 shopping trends
Last year’s pandemic had a major impact on the way customers shop, most notably during the holiday season. As customers readily embraced digital channels, their expectations for stellar brand experiences and their attitudes toward shopping changed as well. Successful retailers were able to respond and adapt to these shifting demands.
In this SAP Engagement Cloud x Google Australian Xmas Shopping Survey Report you’ll learn what motivated and influenced Australian customers’ holiday shopping decisions this past season, along with actionable insights to guide you toward delivering better customer experiences and accelerating business outcomes in 2021.
SAP Engagement Cloud x Google Survey Report — Australian Xmas Shopping Survey
