Emarsys x Google Survey Report
Australian Xmas Shopping Survey
- Recent research on Australian customers’ holiday shopping habits and attitudes, based on 800+ survey participants
- Easy-to-digest, visualized breakdown of research based on age, gender, and geography
- Actionable insights to help retailers prepare for and adapt to 2021 shopping trends
Last year’s pandemic had a major impact on the way customers shop, most notably during the holiday season. As customers readily embraced digital channels, their expectations for stellar brand experiences and their attitudes toward shopping changed as well. Successful retailers were able to respond and adapt to these shifting demands.
In this Emarsys x Google Australian Xmas Shopping Survey Report you’ll learn what motivated and influenced Australian customers’ holiday shopping decisions this past season, along with actionable insights to guide you toward delivering better customer experiences and accelerating business outcomes in 2021.