Customer Loyalty Index 2024, UAE
About the Guide
Every marketer strives to foster true loyalty with customers, building unwavering relationships rooted in trust. But what inspires that level of loyalty? And what sends customers running to the competition?
We’re exploring what drives customer loyalty. In June of 2024, we surveyed 2,000 respondents aged 18 and over from across the United Arab Emirates. Discover what matters most to customers so you can win their devotion.
What’s Inside
- The 5 types of loyalty: Understand the different types of loyalties and see how consumer behaviors compares to other regions.
- Industry insights: Get a breakdown of loyalty sentiments across industries, including Clothing & Fashion, Consumer Packaged Goods (CPG), Sports, Energy, and more.
- Loyalty drivers and detractors: Find out what impacts loyalty — for better or worse.
- Brand switching: Learn how cost, quality, experience, and sustainability each impact loyalty, as well as which factors matter the most to Emiratis.
Download your copy now and put your finger on the pulse of customer loyalty.
