Why Data Is The New Competitive Advantage

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Why Data Is The New Competitive Advantage

Data is the most valuable asset brands have. With the death of third-party cookies, brands must shift toward a customer-first data mindset to drive personalised experiences across all channels.

This panel discussion was recorded at Emarsys Power To The Marketer New York 2023 in association with Vogue Business. Brand leaders discuss the tools, skills and culture needed to be insights driven, the opportunities and threats of generative AI and how to blend data with creativity.

Watch the video to discover more from:

  • Chris Worthington, Urban Outfitters Head of Marketing and E-Commerce
  • Lisa Marie Pillette, Fossil SVP Chief Marketing Officer
  • Heather Kaminetsky, Mytheresa North American President

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