Why Data Is Still Your Biggest Competitive Advantage |
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Watch Now | 30 Minutes |
Why Data Is Still Your Biggest Competitive Advantage
Data is still the most valuable asset brands have. With the death of third-party cookies, brands must shift toward a customer-first data mindset to drive personalised experiences across all channels.
This session was recorded at Emarsys Power To The Marketer Melbourne 2023. In this panel session, brand leaders will discuss the tools, skills, and culture needed to be insights driven; the opportunities and threats of generative AI; and how to blend data with creativity.
Watch the video to discover more from:
- Mal Chia, Ecom Nation Managing Director
- Lauren Graham, Brisbane Airport Head of Commercial Marketing
- Edward Roberto, Fantastic Furniture Head of Digital
- Michelle Wu, Forever New Head of Digital Marketing & CRM
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