Transforming with relevance: Leveraging the power of a heritage brand

Transforming with relevance: Leveraging the power of a heritage brand

Global brands that have succeeded in the Middle East excel in delivering products and experiences that are tailored to local tastes. This session was recorded at Emarsys Power To The Marketer Dubai 2024 in association with Vogue Business. We explored how leading brands have adapted to the needs of the increasingly cosmopolitan region, balancing traditional brand storytelling with cultural consideration.

In conversation with Michael Chalhoub, Chalhoub Group’s President of Strategy, Growth, Innovation & Investment, we looked at how they have cultivated loyalty, elevated services and created desirability. All while leveraging their legacy positioning and attracting new niches of customers in a rapidly transforming digital environment.

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