The Social Science Of Data – Rethinking Marketing

The Social Science Of Data – Rethinking Marketing

As generations enter new stages of the life-cycle, they bring along a predictable set of core values. Marketing messages must be adjusted accordingly. Maybe your core audience is shrinking away and you must market to a new cohort. This session was recorded at Emarsys Power To The Marketer Melbourne 2023.

In this keynote speech, Simon Kuestenmarcher, The Demographics Group Co-Founder & Director, explains the type of marketing messages that resonate with the different groups in a light-hearted but data-driven way.

Watch now!