The Power of AI Segmentation – Ryderwear’s Story

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The Power of AI Segmentation – Ryderwear’s Story

As marketers work to maximise their campaigns, they should experiment with ways of generating revenue. Discover how Ryderwear generated 80% of revenue from automations versus campaigns, resulting in a complete reversal in just two years and boosted email revenue by 300%.

This session was recorded at Emarsys Power To The Marketer Melbourne 2023. In this conversation, Justin Bausch, Ryderwear CRM Manager, shared the remarkable impact Emarsys had in his 1-person operations and how a culture of rewarding risk-taking played a part in their success.

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