The Future of 360 Marketing with Zalando

Watch Now | 30 Minutes

Evolving Business Goals and How to Meet Them​

At Emarsys Power To The Marketer Festival we brought you the brightest minds in marketing across the globe to discover how they drive their brands’ success using intelligent omnichannel communication, innovative strategies for customer loyalty and tech stack utilisation.

In this interview from our live event in Berlin, we heard from Ralph Rijks, VP Regional Marketing at Zalando, about his vision for the future of marketing in a digital world, giving invaluable insight on:

  • The data-driven strategies Germany’s biggest fashion e-tailer is taking based on insights from its vast customer base
  • Different channels Zalando uses to elevate brands within its portfolio
  • Evolving goals in light of industry changes anticipated over the coming years
  • How Zalando personalises – and localises – its approach to reaching consumers with the right content at the optimal moment in the marketing funnel

Watch now!

Watch Now

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